Campaigns + Creative

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and décor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your […]

The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. 13-16. The largest and longest-running promotional products trade show, it’s a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. EM swapped our uncool ankle socks for […]

The new partnership gives EDPA members expanded access to the experiential marketing industry’s top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data.

They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, […]

EDPA members are invited to bring their corporate end-user clients with them to EMS—so your clients can experience the Experiential Marketing Summit for themselves… at no cost to them (or you). “The EDPA has always had a great relationship with Event Marketer,” says president Chris Griffin. “As the lines blur between corporate event teams and […]

Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp of accounts have to say about CES, experiential and emojis? We found out through 29 rapid-fire questions asked during a tour of the brand’s CES 2025 booth.

This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.

Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, it’s an exciting […]

Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, it’s a signal to socialize and sip while doing it, often at the end of the day. For those who don’t drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasn’t until Laura […]

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York City’s Javits Center to explore how some of the world’s biggest retail brands approached exhibit design and engagement at the National Retail Federation’s “Big Show.” An estimated 40,000 people […]