Checks Unlimited has signed a long-term deal with Warner Bros. Consumer Products to put classic cartoons, as well as new characters on personal checks for customers.
Under the agreement, Direct Checks Unlimited, a subsidiary of Deluxe Corp., gains exclusivity as the direct-to-consumer outlet for personal checks. The designs will include popular Looney Tunes characters like Tweety and Bugs Bunny and Speed Racer and DC Comics super heroes such as Superman and Batman. Other images that will appear on checks include scenes from classic films like The Wizard of Oz and Gone with the Wind, and Hanna-Barbera classics such as Scooby-Doo, The Jetsons and The Flintstones.
Ads for the new designs will begin appearing in January. Direct mail ads will reach more than 44 million people each week.
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