Bristol Interactive Acquires Kitara Media
Bristol Interactive, LLC, an Intrepid Investments company, today announced it has acquired Kitara Media, Inc., a market leader in online advertising solutions.
The Kitara business model combines powerful yield-based optimization technology with relevant media inventory to achieve positive results. The strategic partnership will give Kitara Media increased capital and resources to help fuel its growth as a leading player in the online display advertising arena.
“This mutual partnership offers great potential for us and our clients and enables us now to provide a 360 degree solution for advertisers and publishers,” stated Robert Regular, CEO of Kitara Media, Inc. “This joint venture will immediately benefit our current client bases and enables us to expand our current business platform through targeted online marketing.”
With the addition of Kitara Media, Bristol Interactive will continue to broaden its portfolio of services and products provided to clients and partners in the online advertising industry.
