PR News Archives - Page 8 of 27

PR Roundup: UnitedHealthcare Tragedy, Creators and Fact Checking, Social Media Purchases

This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.

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Media Relations

Breaking Into a New Industry: 6 PR Strategies for Success

Entering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.

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Media Relations

Media Relations: Tips for Building Reporter Relationships in Changing Times

Ahead of PRNEWS’ Media Relations workshop, we spoke to presenter Michelle Ubben, President and Partner at Sachs Media Group and got a peek into her panel session, “The 411: Pitching Journalists, Relationship Building and What NOT to Do.”

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Branding/Marketing

The Black Friday Communications Challenge

Louise Findlay-Wilson, managing director at Energy PR, outlines the steps brands should take to ensure their Black Friday strategy doesn’t damage their reputation.

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Digital & Technology

How the Communications Industry Can Learn to Trust AI

As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.

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Branding/Marketing

PR Roundup: Wicked Overload, News Influencers and a PRSA Honor

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA.

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Media Relations

Will Bluesky Change PR?

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to.

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Social Media & SEO

Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event

Industry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.

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Influencer Marketing

The 2024 Election and the Changing Definition of ‘The Media’

Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.

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