PR/Comms
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Social Media & SEO
PR Roundup: Mr. Musk Goes to Cannes, Ogilvy and CeraVe’s Grand Prix and Most Trusted Brands
This week’s PR Roundup discusses Elon Musk’s olive branch to advertisers at Cannes, Ogilvy’s big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States.
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Media Relations
Lessons from Bridgerton on Sharpening a Pitch
In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.
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Branding/Marketing
How to Avoid Charges of Rainbow Washing During Pride Month
Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”
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Digital & Technology
When Anonymous Employee Feedback Hits Its Limits—and What to Do Next
Anonymous employee feedback is a powerful tool for many companies. And, as this example illustrates, it carries the same risk of generating negative swirl as other anonymous platforms on the internet.
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Corporate Social Responsibility
Pride 2024: Notable Campaigns Roundup
Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.
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Branding/Marketing
PR Roundup: Chestnut and Nathan’s Divorce, PR Job Stress, 2024 State of PR
This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.
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Corporate Social Responsibility
How Companies Can Engage Authentically with Pride Month
June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.
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Corporate Social Responsibility
PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move
This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.
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Social Media & SEO
Developing an SEO Strategy to Mitigate Reputational Harm
Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.
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Crisis Management
Reputation Repair: The Potential and Limits of Boeing’s Next CEO
Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.
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