PR/Comms
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Media Relations
5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment
Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.
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Crisis Management
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
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Crisis Management
How Can OODA Impact Public Relations and AI Use?
While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.
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Digital & Technology
How to Use ChatGPT to Refine—Not Define—Your Media Pitches
ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
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Digital & Technology
PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement
This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
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Corporate Social Responsibility
PRNEWS Announces Winners of 2024 Digital Awards
PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
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Branding/Marketing
Detroit’s Renaissance: Rebranding a Reputation
Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.
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Branding/Marketing
How Brands Win: Influencers Are Out. Advocates Are In.
Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
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Media Relations
Navigating Cannabis PR With Fluctuating Legislation
It seems we’ve been at the precipice of a cannabis tipping point for years, and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?
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Crisis Management
PR Roundup: How Not to Interview Caitlin Clark, North American Communications Monitor and NPR’s Rollercoaster Week
This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center’s North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
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