PR/Comms
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Digital & Technology
AI and Communications Analytics: A Match Made in Heaven
Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.
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Digital & Technology
Social Media for PR Campaigns: Adapt for a New Audience
While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.
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Branding/Marketing
PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.
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Branding/Marketing
TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video
At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.
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Crisis Management
Leadership Crisis Lessons from Biden’s Presidential Campaign
This “live action case study” following President Biden’s recent campaign decisions has a lot to teach PR pros about leadership communications and crisis management.
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Branding/Marketing
Why Companies Fail At Influencer Marketing
Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.
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Branding/Marketing
PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.
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Branding/Marketing
The Media Relations Long Game
How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?
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Branding/Marketing
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.
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Branding/Marketing
Why Awards Should Be an Integral Part of Your PR and Marketing Plan
Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.
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