PR/Comms
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Social Media & SEO
Handling the PR Fallout From Social Media Algorithm Changes
The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond the control of marketing and PR practitioners and entirely under the control of social networks. One of these challenges is the social media algorithm and its changes over time. These algorithms impact the effectiveness of content, and any change in them can stagnate the impact of PR and brand campaigns. Here’s how PR pros can shift with the algorithm changes and stay ahead of the game.
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Crisis Management
The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now
“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.
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Digital & Technology
Maximizing PR Impact While on a Budget
Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had
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Branding/Marketing
PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.
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Media Relations
The Case for Longer Pitches
Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.
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Diversity, Equity & Inclusion
Hispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto Rico
Fernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the “father of PR in Puerto Rico” for laying the foundation for the development of PR practice there.
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Crisis Management
Lessons in Digital Crisis Communications from the California Pizza Kitchen Incident
California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.
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Media Relations
Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons
Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.
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Branding/Marketing
Telling the Startup Story: The Impact of Strategic PR on Growth and Success
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.
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PRNEWS Impact Communications Awards
PRNEWS’ Impact Communications Awards honor the companies who better their communities with internal and external Corporate CSR Programs, Community Partnerships, ESG Reports, Activism Initiatives and Public Health Campaigns. And the PR and communications teams behind the programs. Enter today—get recognized among the year’s best purpose campaigns and most impactful purpose-driven people.
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