PR/Comms
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Crisis Management
PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.
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Media Relations
Trend Hopping: A PR Pro’s Guide to Navigating Trends for Client Success
To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.
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Crisis Management
Earning Trust, Adding Value: Comms’ Silver Lining Amid Tariff Chaos
It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.
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Corporate Social Responsibility
How Agencies Spark DEI Change Industry-Wide
Data show the future of public relations is stronger when it’s more diverse, and PR agencies must hold themselves accountable in upholding DEI commitments within their own walls and across the industry.
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Branding/Marketing
PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data
This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.
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Digital & Technology
The Communicator’s Guide to Measuring AI Impact
The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don’t capture what’s really happening.
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Branding/Marketing
A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter
Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.
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Digital & Technology
One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative
With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.
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Branding/Marketing
PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?
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Media Relations
A New Take On Thought Leadership: The Power of Community Engagement
Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.
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