PR/Comms
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Digital & Technology
Potential TikTok Ban: Future-Proof Your Social and Creator Strategies
Brands, organizations and public figures should take steps now to ensure they’re ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.
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Digital & Technology
5 Tools to Uplevel Your Internal Communications Campaigns
Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.
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CES 2025
CES 2025: Paying it Forward and Taking Care of Yourself During Big Events
Guerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.
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Branding/Marketing
CES 2025: Claritas Talks Targeting, Demographics and AI
At CES PRNEWS spoke with Cort Irish, VP of Marketing and Communications at Claritas, a data innovation company that provides targeted audience demographics and AI insights to agencies and brands for better pitching, measurement and campaign results, amongst other programs.
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CES 2025
CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves
Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.
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CES 2025
CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish
PRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.
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Branding/Marketing
CES 2025: A Conversation with SKDK
Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.
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CES 2025
CES 2025: Behind the Scenes of CES PR
Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.
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Branding/Marketing
The Creator Economy: Evolving from Storytellers to Business Advisors
The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.
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CES 2025
Why Communicators Should Pay Attention to AI and Creative Rights Litigation
At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to.
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