PR/Comms
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Crisis Management
PR Roundup: Air Canada Crisis, the Second Screen of March Madness, and CCOs are not Happy
From an Air Canada air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness—this week’s PR Roundup covers timely moments and data for all communicators to learn from.
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Crisis Management
How Does ABC Manage the Damage After the Cancellation of ‘The Bachelorette’?
ABC must tell all it knows about what happened with casting this season’s “The Bachelorette,” no matter how bad, to reclaim trust with its viewers and advertisers.
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Crisis Management
What Wartime Press Attacks Mean for PR Professionals
In periods when political pressure, press attacks and media volatility rise together, communications strategy becomes an exercise in protecting trust.
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Digital & Technology
From Soundbite to Story: Media Training for New Media
Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.
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Corporate Social Responsibility
PR Roundup: Burgers Win, Macy’s’ Clear Warning and Lush Stands Up
From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.
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Digital & Technology
How AI Deep Research Is Transforming PR: From Media Landscape Analysis to Campaign Planning
Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.
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Digital & Technology
AI May Speed Up PR Teams, but Does it Make Them More Productive?
More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.
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Branding/Marketing
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.
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Branding/Marketing
Why the Startup Label Is Losing Its Meaning (And What to Say Instead)
Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a local retail brand with an online store adopts the label; a profitable, bootstrapped business with no ambition to scale beyond a niche still uses the term.
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Digital & Technology
Take Control of AI in Your Organization: A PR Leader’s Guide to Governance Done Right
Discover practical steps for implementing AI governance immediately. We explore mapping your AI footprint, creating digestible guides, vetting vendors and ensuring transparent disclosure for a cohesive organizational strategy.
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