Topic

Shopper/Retail

  • Tech & AI

    Decoding GenAI Tools for Retail Marketers

    Generative AI tools have proliferated across the marketing landscape, highlighting the emergence of custom products tailored specifically for marketers’ needs. While established tools like ChatGPT are widely used, the influx of new startups specializing in generative AI complicates the decision-making process for retail marketers. A key takeaway emphasizes the importance of asking critical questions when evaluating […]

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  • Tech & AI

    Unlocking Growth: Inside Walmart’s Strategy with Vizio

    In a bold move aimed at reshaping its revenue model, Walmart has sealed a monumental $2.3 billion deal to acquire television maker Vizio, signaling a strategic pivot towards leveraging consumer data and ad space for future growth. This strategic acquisition grants Walmart access to a treasure trove of opportunities for advertising and marketing, through Vizio’s […]

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  • Most Read

    Mastering Marketing Excellence: Lessons from Gartner’s Genius Brands

    Gartner, Inc. has recently unveiled its list of Genius brands within the annual Gartner Digital IQ Index for 2023-2024, showcasing the best-in-class brands across 12 diverse industries. This index, which evaluates brands based on their digital marketing investments and performance, identifies key trends and strategies employed by the top performers. According to Matt Moorut, Director […]

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