Lead Gen
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Leadscon Connect
LeadsCon events are attended by all business segments with high levels of attendance coming from 25 main verticals including mortgage/lending, insurance, fintech, EDU, legal, home services, and healthcare.
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CMS Cracks Down on Medicare TPMOs
According to ActiveProspect, the Medicare world is abuzz with a new rule that’s sure to shake up the TPMO (Third-Party Marketing Organizations) scene. CMS has just dropped a bombshell: starting October 1, TPMOs need to get explicit written consent from beneficiaries before sharing their precious data with other marketing organizations. ActiveProspect has a guide to help marketers understand […]
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The FCC Strikes Back Against AI Voice Channels
According to TCPAworld.com, the FCC has made a seismic shift in the AI landscape, proposing a groundbreaking new rule that could reshape the future of AI voice channels. For the first time ever, the agency is mandating that all AI-generated calls include a clear disclosure at the outset. According to Troutman Amin’s Tori Guidry, “This NPRM hasn’t […]
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AI: The Gamechanger With Massive Red Flags
Propmodo has an interesting feature piece on the use of AI for the real estate market. Amongst the key findings: AI can’t replace the human touch. It’s great at crunching numbers, but it can’t build trust or close deals. Brokers still need to use their human charm to win over clients. Algos aren’t perfect, so brokers […]
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TCPA Violation: QuoteWizard Facing Damages
In a recent critical certification ruling against QuoteWizard, the industry was given a preview of what to expect come January 2025. “Every single class member clicked on a form consent. But because the partner page did not include QuoteWizard the court held there is a common issue as to whether the consent is valid,” explains Eric […]
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AmeriLife’s LeadStar 2.0 Platform Enhances Lead Generation for Insurance Agents
LeadStar Marketplace, a platform exclusive to AmeriLife-affiliated agents, launched LeadStar 2.0, an upgrade designed to improve how agents acquire leads for health and life insurance products. “We are dedicated to pushing the boundaries of what’s possible in lead generation,” said William DeCourcy, Chief Lead Generation Officer for AmeriLife. “These enhancements are a testament to our ongoing […]
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TCPA Enforcement Heats Up
Earlier this month, Blue Cross and Blue Shield in North Carolina, along with systems vendor Change Healthcare agreed to pay $1.6M for violating the TCPA with unconsented robocalls. In other robocall news, on July 16 the FCC’s Jessica Rosenworcel took another step to regulate AI-generated calls and texts. The Hill reports, “The proposal would require callers to obtain […]
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Google Decides It Just Can’t Quit Cookies
On July 22, Google gave word that third-party cookies were here to stay, for now. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time,” said Anthony Chavez, vice president […]
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New Calling Tool Balances Efficiency With Today’s Tightly Regulated Environment
Earlier this month, AI-powered contact center software provider Convoso launched CallCatalyst, which optimizes productivity and ensures your call center agents aren’t stuck in the soul-crushing void of waiting for calls to connect. This shiny new tool is designed to allow businesses to be cautious about new regulatory measures while boosting efficiency and revenue. Users of CallCatalyst […]
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Chicago Cubs’ Summer Woes Continue with TCPA Settlement
An Illinois federal judge ordered the Chicago Cubs to pay $1.2 million to plaintiffs in one of the latest high profile TCPA cases, stemming from unwanted text messages. This represents just over 1/30th of outfielder Cody Bellinger’s 2024 salary, so the Cubs will manage just fine. But if you’ve noticed an uptick in TCPA headlines, you’re not […]
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