Topic

Experiential

  • B-to-B Events

    Three Production Design Ideas from a Live Podcast Show

    With the rise of high-impact general sessions, like keynotes at Sphere that offer sleek but immersive presentations powered by LEDs, event marketers are raising the bar on how to produce engaging main stage experiences. One medium we’ve been combing for best practices? Live podcast productions, where in-depth and in-person conversations are “must-see” by nature. The […]

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  • B-to-C Events

    The Brief: Big Balls and Nacho Tours

    This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.

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  • B-to-B Events

    Experiential Marketing Trend of the Week: Themed Learning

    Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action.   Cinema Morgan Stanley at Work caught our attention with an […]

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  • Trendwatch Dallas 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

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  • Trendwatch New York 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

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  • Trendwatch Chicago 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

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  • Trendwatch Los Angeles 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

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  • Festivals & Fan Cons

    SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner

    From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]

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  • B-to-C Events

    SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park

    For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]

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  • B-to-C Events

    SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More

    EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly.   […]

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