Experiential
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B-to-C Events
Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City
Inside Acura’s 16th annual experiential program at the 2026 Sundance Film Festival
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Agency Life
Agency News: Impact XM and Jack Morton Merge
Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include […]
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B-to-B Events
CES 2026: Editors’ Picks for the Best Brand Showcases and Suites
Lounges are becoming more and more common at CES, as brands move away from exhibits on the show floor to private hotel suites that cater to its established and prospective clients.
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B-to-B Events
CES 2026: An Insider Tour of the Reddit Conversation Bar
At CES 2026, where AI dominated exhibits and sessions, Reddit instead raised a glass to the power of human conversation… literally. Inside Reddit HQ at the Aria Resort and Casino, the brand created the Conversation Bar to serve up personalized beverages crafted to suit attendees’ focus areas, moods and goals for the new year, and […]
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B-to-B Events
CES 2026: Editors’ Picks for the Best of the Booth Experiences
CES is a much-evolved show these days. Spread out across three official venues, with many other unofficial ones now in play, creating that punch of brand sizzle (a la the Google Assistant: The Ride) requires a combination of visibility efforts. It’s one of several insights we walked away with from the global trade show for […]
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B-to-B Events
Talking Shop: Seven Exhibit Trends Spotted at NRF 2026
Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s […]
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Trade Shows
Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win
If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.
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B-to-B Events
CES 2026: How Dolby Leans into Complexity at the Global Trade Show
Feel every decibel, see every detail. Dolby Laboratories invited attendees to step into what’s next in entertainment at the Dolby Experience, which took place Jan. 5-9 at Dolby Live at Park MGM during CES 2026. From vibrant picture quality to immersive streaming, the experience showcased a wide range of content and devices powered by Dolby […]
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B-to-B Events
CES 2026: An Insider Tour of the Caterpillar Booth Experience
Come along on an exclusive “Insider Tour” of Caterpillar’s reimagined booth at CES 2026 where the brand highlighted both its 100-year legacy and where it’s headed with autonomous innovations and AI. It’s one of many experiences at the show where AI came to life in a design story, from color selections to customized engagements (design […]
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B-to-C Events
The Brief: Frozen Cities and Sky-High Sports
This week’s hot takes on hot topics in experiential marketing covering frozen cities, nostalgic bike rides and Lacoste’s sky-high padel play.
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