Event Marketer Archives - Page 2 of 27

5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre

In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. It’s a partnership and evolution for both companies, as the worlds of immersive theatre […]

From

B-to-B Events

Roundup: 10 Things We Loved in Trade Shows in 2024

One of our favorite perks of covering trade shows is exploring what’s happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and […]

From

B-to-B Events

The Top Thrills, Chills and Frills from IAAPA Expo 2024 in Orlando

The theme park and attractions industry isn’t known as the “business of fun” for nothing. When manufacturers and suppliers of roller coasters, water slides, arcade games, inflatables, f&b, haunts and theming come together, it’s a lively show floor filled with rides, lights, laughter and screams, not to mention tasty samples and sensorial experiences. IAAPA Expo […]

From

Trade Shows

Q&A: 10 Minutes With Exhibit Design Icon Mitchell Mauk

Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell Mauk, founder of California-based Mauk Design. With over 30 years of experience designing for clients such as Apple, McDonald’s, Duncan Aviation, and PlayStation, and even doing advanced furniture design for Herman Miller, Mauk still lets communication drive his designs for […]

From

B-to-C Events

Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom

Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets […]

From

B-to-B Events

The Brief: Breakup Calculators and Subway Sketches

This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.

From

B-to-B Events

Guest Column: Best Practices for Measuring Employee Events

In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.

From

Trade Shows

2024 SEMA Expo: Exhibit Moments that Smoked the Competition

Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. 5–8, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on what’s next for automotive innovation and customization. “It’s not […]

From

B-to-C Events

Cheetos Challenges Fans to Escape Chester Cheetah’s Cabin Using their ‘Other Hand’

It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on your fingers—you know, that signature orange dust. A Cheetle-covered hand can get messy, and that’s the premise behind Cheetos’ “Other Hand” campaign, which launched in the spring and highlights the challenge of keeping one hand free while eating the cheesy […]

From

Redefining Fandom for Today’s Brands

The Era of Fandom is upon us—as brands lean into live experiences to transform passive audiences into passionate fans. It’s one of the most exciting trends in experiential marketing for both B-to-C and B-to-B brands. Get your fandom intel today—it will make you think differently about your customers and audiences.

From