Topic

Experiential

  • What’s Your Event Vibe? Inside a Low-key Fujifilm Launch

    Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and […]

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  • Quest Shares Pro Tips on Leveraging a Host City as an Event Theme

    When it comes to choosing a host city, some event marketers are taking a cue from the real estate industry’s No. 1 priority: location, location, location. Consider Quest Software, which this year presented NXT, its annual internal sales kickoff, in Boston at the historic Park Plaza Hotel. The locale wasn’t just selected out of convenience […]

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  • B-to-B Dream Team 2025: Meet Jimmy Knowles

    When Jimmy Knowles landed his first job, it was like a scene plucked straight out of a movie.

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  • The Brief: Giant F1 Helmets and Goldfish Retrieval Services

    This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval Services and potty-training parties.

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  • Q2: Event Industry People News, Moves and Deals

    Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here.   Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of […]

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  • Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection

    The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]

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  • Agency Leaders Weigh in on Major Themes and Ideas from Cannes Lions 2025

    It’s a long game at Cannes Lions. From preparing advertising and marketing programs for long-term success in the digital era to building out experiential lounges that allow audiences to explore products and services in a low-pressure, no-rush environment, festival attendees are known for soaking in content and experiences in and around la Croisette. For agency […]

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  • Agency HR Update: Creative Hires and the Fully Remote Model

    For the team at agency Grow, managing talent within the experiential marketing landscape today is about finding people who are “exceptionally versatile.” In fact, it’s a guiding principle of the team’s hiring strategy. By leaning into creative roles and creative problem-solving skill sets, Anna Hogan, vp-accounts and strategy at Grow, says new hires are better […]

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  • Experiential Trend of the Week: Experiential Pit Stops

    Summer means road trips are taking place all around the country, and usually, vacationers are more excited about the destination than the journey. (We’d certainly fall into that camp.) And yet brands are making a case for the rest stop as a destination of its own, transforming the highway staple into a full-blown experience. Take […]

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  • Anniversary Stories: LP Steele of POPLIFE Looks Back, and into the Future

    Not every agency can say it grew out of a party, but that’s exactly where POPLIFE planted its roots 25 years ago when founder Aramis Lorie created a platform in Miami for emerging artists to perform. The platform took shape into nightlife venues bringing on Jake Jefferson, and soon the team evolved  the mission into […]

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