Topic

Experiential

  • B-to-C Events

    San Diego Comic-Con 2025: The Big Experiential Recap

    For more than 50 years, superfans of comics, movies, gaming and other popular arts have jetted to Comic-Con International for the community, the content, the cosplay—and the experiences. During this year’s event, July 24-27, EM joined the geek squad for a three-day jaunt through San Diego and its Gaslamp District, all in search of the […]

    From
  • B-to-C Events

    Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game

    Celsius scored some major wins during the 2025 MLS All-Star Week. Building on its first-time presence last year, the Official Energy Drink of MLS arrived in Austin, TX, ready to hype up soccer fans for the All-Star Game on July 23. Celsius incorporated its new Live. Fit. Go. campaign, the largest marketing initiative in the […]

    From
  • B-to-B Events

    Introducing the 2026 Experiential Marketing Summit Advisory Board

    To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern event marketers, we’ve selected a new class of leading brand marketers to serve as Experiential Marketing Summit Advisory Board members for the next two years. We are proud to include this esteemed group in our EMS “Brain Trust” and can’t […]

    From
  • B-to-B Events

    Three Production Design Ideas from a Live Podcast Show

    With the rise of high-impact general sessions, like keynotes at Sphere that offer sleek but immersive presentations powered by LEDs, event marketers are raising the bar on how to produce engaging main-stage experiences. One medium we’ve been combing for best practices? Live podcast productions, where in-depth and in-person conversations are “must-see” by nature. The No. […]

    From
  • B-to-C Events

    The Brief: Big Balls and Nacho Tours

    This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.

    From
  • B-to-B Events

    Experiential Marketing Trend of the Week: Themed Learning

    Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action.   Cinema Morgan Stanley at Work caught our attention with an […]

    From

  • Trendwatch Dallas 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

    From

  • Trendwatch New York 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

    From

  • Trendwatch Chicago 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

    From

  • Trendwatch Los Angeles 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

    From