Experiential
-
B-to-B Events
The Brief: ‘Zero Bodegas’ and Tunnels of Love
This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations.
From
-
B-to-B Events
Micro-Experiences
Experiential marketing is often billed as big thinking, and thus, big things. But event professionals know that the value is in the moment, and sometimes transforming a space the size of a postage stamp into a tiny brand oasis can create exponentially big impact. Let’s take a look at how micro-experiences are evolving in the […]
From
-
B-to-B Events
L.A.-Based Event Profs Share Perspectives on the Wildfires’ Impacts
In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson .Paak and Stevie Nicks will be performing […]
From
-
B-to-B Events
Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025
World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technology—full-blast mode. EM […]
From
-
B-to-C Events
Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More
The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to […]
From
-
B-to-B Events
The Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.
From
-
Agency Life
Exhibit Industry People Moves, News and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel, a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to […]
From
-
CES 2025
Watch: Three Minutes in Intel’s CES 2025 Technology Showcase
The CES campus stretches well beyond the convention center and expos proper, and into suites and ballrooms that brands have snapped up to create highly curated and intimate experiences. Intel is one of those brands, having famously vacated real estate at the Las Vegas Convention Center in the wake of COVID, in favor of, for […]
From
-
CES 2025
Recap: The Biggest Exhibit Design and Experiential Trends from CES 2025
The dust has settled on CES 2025, and if there’s one overarching theme that we walked away with, it’s that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. We saw a new dimension to architecture and […]
From
-
B-to-B Events
Neruoinclusion in Events
Fifteen percent of your attendees probably don’t want the event experience you’re planning. And that’s because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many “best practices” the event […]
From
