Cynopsis Archives - Page 36 of 47

12/20/21: MLF CEO breaks down the company’s initiatives for 2022

Monday December 20, 2021 Last week saw Major League Fishing reel in a deal with Bally’s Corporation in a move to shake up the interactive experience for fishing fans. The agreement makes Bally’s MLF’s exclusive Sports Betting, Daily Fantasy Sports (DFS), and Free-to-Play (F2P) Partner for MLF’s tournament circuits, with all designations becoming […]

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Cynopsis: Esports

12/17/21: CBS and Nickelodeon locks in announced for the special NFL Wild Card presentation

Friday December 17, 2021 Slime is reloading for CBS Sports and Nickelodeon’s coverage of the NFL’s Super Wild Card Weekend game on Jan. 16, at 4:30p. The company’s revealed talent for the showcase, with Nate Burleson, play-by-play announcer Noah Eagle and Nick star Gabrielle Nevaeh Green reprising their roles in the booth, while […]

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Cynsiders

How Ford Is Helping Build a Better World

A SeeHer Series Suzy Deering joined Ford as global chief marketing officer in January, following five-plus years as worldwide and North America CMO at eBay. At the automaker her portfolio includes driving the global modernization of marketing, delivering a solid brand strategy, creating best practices while developing talent, and activating her insights and experience as […]

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Cynopsis: Esports

12/16/21: CDL is Boston bound

A CYNOPSIS MESSAGE FROM SNEAKY BIG LEVEL UP YOUR NEXT ESPORTS PRODUCTION WITH THE LATEST IN LED WALL & XR TECHNOLOGY New Roe Visual Black Pearl BP2v2 LED Wall PROVEN PERFORMANCE: Same tech as used in large-scale Hollywood productions IMMERSIVE SETS: Integrate live audiences into hyper-realistic virtual sets FULL-SCALE PRODUCTIONS: As a full-service production […]

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Cynopsis: Esports

12/15/21: ESPN’s carriage of the MLS Cup scored the best viewership since 2009

Wednesday December 15, 2021 Saturday’s 2021 MLS Cup presented by Audi, which saw a win for New York City FC over Portland Timbers, averaged 1,140,000 viewers to rank as the most-watched MLS Cup match on ABC and ESPN networks since 2009. The audience peaked in the final quarter hour during a portion of the penalty […]

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Cynopsis: Esports

12/13/21: ShotTracker executives break down the future of tech and audiences

Monday December 13, 2021 The integration of data into all aspects of sport – spanning from tech on the bench in coaching, to broadcast feeds to app and stadia activations for consumers – has never been more important for the expansion of the business. One of the companies leading the way in that […]

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Cynopsis: Esports

12/10/21: WNBA’s 2022 plans

Friday December 10, 2021 The WNBA unveiled its game schedule for the 2022 regular season, delivering a record 36 games per team and a regular season that will tip off on May 6, running through Aug. 14, followed by the WNBA Playoffs presented by Google, which as previously announced, will have a new […]

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Cynopsis: Esports

12/09/21: The Game Awards load up

Thursday December 9, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. The Game Awards are on deck to take place tonight, with the annual kudoscast and sneak peek into upcoming gaming titles set to take place at the Microsoft Theater, once again streaming live and free across more than […]

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Cynopsis: Esports

12/08/21: MLB Network promotes Bill Morningstar to president

Wednesday December 8, 2021 Bill Morningstar was tapped to become the next president of MLB Network. In addition to his new MLBN post, Morningstar will continue his MLB – EVP/Sponsorship sales responsibilities, with the announcement made by MLB Chief Revenue Officer Noah Garden. Morningstar, who led the advertising sales team that helped launch […]

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Cynsiders

Projecting Better Roles for Females is Everyone’s Business

A SeeHer Series Earlier this year, Publicis Groupe launched Le Truc, a center of creative excellence for clients designed to fuel the organization’s creativity offering. Carla Serrano, Chief Strategy Officer of Publicis Groupe, explains how her company’s efforts to deliver more enriching and diverse experiences connects with SeeHer’s mission to portray women and girls so […]

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Sports Business