Sports Business
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Cynopsis: Esports
Cynopsis Esports 9/26/24: Salute to Space Marine 2; LoL Worlds kicks off; Q&A with ROKiT Flix
Thursday, September 26, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Let’s talk about Space Marines. As part of what seems like a monthly rise of a new mega-popular game title, Saber Interactive’s Space Marine 2 shot off the shelves to more than 2 million players just one day after its […]
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Cynopsis: Sports
Cynopsis Sports 09/24/24: ESPN maps its future
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY UNLOCK THE POWER OF LOCAL SPORTS FANS Engage live sports viewers across streaming and broadcast video: Target audiences viewing live sports content in any DMA. Connect with local fans during the biggest moments in the NFL, NBA, WNBA, MLB, NHL, and more. Buy live sports ad packages by leagues, […]
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Cynsiders
Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to enhancing campaign effectiveness. Angelina Marmorato, AVP of Partnerships at Lemma, offers her insights on the evolving roles of CTV and DOOH in advertising. Why is it crucial to distinguish CTV from DOOH? It’s critical to have clear and understandable definitions […]
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Cynsiders
MAGNA: Ad Growth Looking Up
IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding cyclical events such as the Olympics and elections). Cynopsis asked Vincent Létang, EVP Global Market Intelligence and author of the report, for his thoughts. This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What […]
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Cynsiders
CTV + DOOH = More Voter Engagement
As political campaigns navigate a rapidly changing media landscape this election season, the integration of CTV and DOOH is emerging as an effective strategy for maximizing voter engagement. Lizclaire Tamam, Marketing and Media Director at Curb, shares her insights with Cynopsis. How does combining CTV with DOOH enhance voter engagement ? Combining CTV with DOOH […]
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Cynsiders
Making Viewers Feel Good
JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming CBS specials Secret Celebrity Renovation (September 20) and The Greatest @Home Videos with host Cedric the Entertainer (seen at left, September 27). Bob Horowitz, founder and president of JUMA Entertainment, shares his thoughts on connecting with viewers. How are the […]
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Chief Marketer Top Women in Marketing
Chief Marketer’s Top Women in Marketing is the most prestigious honor of the year—bestowed upon the most impactful and influential brand marketers, agencies and partners across a dozen categories. Bosses, social media experts, data mavens and digital hustlers. Creative storytellers, selfless mentors and riding stars. From b-to-c to b-to-b. Top Women in Marketing recognizes the […]
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Cynsiders
The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball. As the spotlight intensifies on women’s sports, […]
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Top Women in Media Awards Gala
Honoring the exceptional achievements and contributions of female leaders across various sectors, Cynopsis’ Top Women in Media Awards Gala shines a spotlight on those who have made a significant impact in their respective fields. From executives and innovators to content creators and marketers, this ceremony acknowledges the diverse talents and expertise of women shaping the […]
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BIG TV Industry Meet-Up Plus Best of the Best and Rising Star Awards
Due to demand, we are adding a special networking event the day before the 2024 BIG TV Conference in NYC. Come join us on September 17th to connect over lunch, engage in meaningful conversation, and build valuable relationships. Plus, be a part of the Best of the Best Awards celebration. Save the date and see […]
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