Topic

Sports Business

  • Cynopsis: Sports

    Cynopsis Sports 3/25/25: MLB Up to Bat Ahead of Opening Day

      Tuesday March 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    PLAY BALL! While the future of MLB’s distribution remains in the balance, that hasn’t stopped distributors and networks from trying to alleviate the pains baseball has had with reaching audiences over the last several years. Take DirecTV […]

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    What We Learned at CTV Connect

    The Coresight Research team attended the second annual CTV Connect conference, which was held in New York City March 12–13. The event hosted around 500 attendees from the entire CTV (connected TV) ecosystem. In this report, we offer key highlights and strategic insights from the event, covering transparency, data, targeting, measurement, and streaming versus linear […]

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  • Cynsiders

    Art + Science = Brand Love

    The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is […]

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    Should Your FAST Channel Be Closed Captioned?

    By Steve Kabler, Partner in the Entertainment, Intellectual Property, Technology, and Corporate practices at Potomac Law Group You may be familiar with FCC closed captioning rules that require programming delivered on traditional linear TV networks to be closed captioned (subject to certain exceptions and exemptions), but what about programming on the FAST channels that many […]

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  • Cynopsis: Sports

    Cynopsis Sports 2/25/25: ESPN and MLB end media rights deal

      Tuesday February 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    ESPN, MLB STRIKING OUT MLB’s pursuit to fix its game distribution troubles took a massive turn when the league and ESPN announced their media rights deal was ending after the 2025 season. Both sides claimed to have […]

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    All TOGETHXR Now

    By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on a T-shirt – it’s a movement, gaining traction as TV ratings and coverage, merchandise sales and fan attendance rise, bolster  the fact that women’s sports leagues are growing in the sports zeitgeist. Playing a role in that rise in popularity […]

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  • Cynsiders

    Upfront: Hot Topic

    Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of Data Monetization at TiVo, weighs in. In your role, you work with the full media ecosystem, from buyers and sellers to the tech platforms that power the pipes. How do each of these players uses data differently or are they […]

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  • Cynsiders

    Have a Little Faith

    Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video.  Justin Rosenblatt, Wonder Project’s Head of Global Television, talks about the value of faith programming – in more ways than one. Would you say faith is a genre of programming? No, I would think about it differently. Faith is a […]

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  • Cynsiders

    Personas Are Back. This Time, They Actually Work

    By Noah Kershaw, Head of Product, Kip at Kepler   Since personalization is important to marketers, it is important to rely on the most updated demographic information— age range, income bracket, and broad interests that inform real consumer behavior. Personas (data-driven audience profiles that represent key customer segments based on behaviors, interests, and needs) were […]

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  • Cynsiders

    Black History Month: A Moment for Brands to Reevaluate Their Commitment to Diversity

    By Tasha Mitchell, Marketing and PR Manager at Horowitz Research Diversity, equity, and inclusion (DEI) programs aim to promote the fair treatment of all employees in the workplace, especially people from historically underrepresented communities. The introduction of DEI began when the U.S. implemented affirmative action, followed by the Civil Rights Act of 1964 outlawing employment […]

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