Sports Business
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Cynopsis: Sports
Cynopsis Sports 05/26/26: Netflix Gets Upfront and Personal With the NFL
Tuesday May 26, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The best in sports media are headed to New York. The 2026 Cynopsis Sports Awards take place June 4, and this year’s finalist lineup reads like a who’s who of the industry — ESPN, NBC, Fox Sports, Prime […]
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The Art of the Edit
For editors working at the highest levels of unscripted television, the job is as much about shaping a story as it is about cutting one. Few understand that better than the team at Outpost, the St. Louis-based post-production company behind HBO’s sprawling docuseries “U.S. Against the World.” Lucas Harger, a film and commercial editor and […]
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The New Upfront Playbook
Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and Bobby Voltaggio, President of Platform Monetization — put their heads together to share what’s driving the conversation this Upfront season, and where premium video is headed next. What do you think is the most significant trend this Upfront season? […]
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Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape
As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where — and how — they reach consumers. On-the-go video has emerged as a compelling answer, capturing audiences in real-world moments before decisions are made, not after. Andrei Maglica, RVP of Client Partnerships at GSTV, talks about how out-of-home video is […]
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Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026 may be its most pivotal test yet. As biddable media reshapes how advertisers buy, the industry’s annual commitment ritual is under pressure to prove it still delivers something real-time markets can’t. Samantha Rose, Executive Vice President and Head of Integrated […]
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Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift than Adam Monaco, EVP of Sales at Disney Advertising. With a portfolio spanning premium entertainment, live sports, and one of the most powerful streaming platforms in the world, Monaco is at the center of how the industry is moving from […]
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Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear mission. From a landmark franchise milestone to the biggest FIFA World Cup™ in history, the network is doubling down on delivering culturally resonant content that moves audiences and drives real results for advertisers. Chairman of NBCUniversal Telemundo Enterprises, Luis Fernández […]
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Driving Growth Through Scale, Culture, and Proven Performance
This Upfront season, advertisers aren’t just asking where audiences are — they’re asking whether their investments are actually working. Alison Levin, President of Advertising & Partnerships at NBCUniversal, makes the case that the answer lies in live events, iconic franchises, and the technology to tie it all to real business outcomes. What do you think […]
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How AI is Reshaping the Web and Driving Audiences Toward Mobile Gaming
By Stephen Upstone, CEO & Founder, LoopMe Generative AI is rapidly changing how people find information online. As answer engines condense multi-step browsing journeys into direct responses, traditional discovery patterns have completely transformed. Approximately 60% of searches now end without a click onwards to a website, meaning that the open web model that long […]
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The Moment Is the Medium
The path to purchase hasn’t just shortened — it’s splintered. As AI fragments where consumer intent forms, retail media must reckon with what it’s actually good at. Molly Hjelm, CVP of RedVest Media at Ace Hardware, makes the case that the answer was there all along: influencing decisions at the moment they’re made. Why has […]
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