Topic

Sports Business

  • Cynsiders

    Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

    By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During their first combined NewFronts event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. The unified login experience establishes a “secure identity framework across devices, connecting […]

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  • Cynsiders

    Women’s Sports: From Cultural Play to Marketing Powerhouse

    Women’s sports are no longer just a cultural signal for brands — they’re becoming a strategic cornerstone of the modern media mix. As investment accelerates and audiences scale, marketers are discovering that these environments deliver more than goodwill or alignment; they drive measurable business outcomes. WPP Media, in partnership with EDO, Adverteyes, and VideoAmp, has […]

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  • Cynsiders

    March Madness Is Making DOOH a More Responsive Channel

    By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is once again creating one of the most concentrated live sports moments of the year. Fan attention becomes unusually concentrated across screens, cities, and shared spaces, creating a powerful opportunity for advertisers to tap into real-time, multi-screen attention as every upset, […]

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  • Cynsiders

    The Infrastructure Battle for Walled Garden Interoperability

    Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative to Walled Gardens By Rick Erwin, CEO, Adstra The battle for walled garden interoperability isn’t about media spend anymore – it’s about who controls the infrastructure. While Google, Meta, and Amazon lock down their ecosystems, a parallel universe is being […]

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  • Cynsiders

    As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?

    By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute strategies, optimize performance, and report results. They do all this while communicating with other agents to complete transactions. It’s automation at scale. It sounds great. The one word almost completely […]

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  • Cynsiders

    Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source

    By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have been taken in the US in line with the Trump administration’s views on free speech, including relaxing fact-checking processes for Facebook and YouTube, and the recent decision to ban European […]

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  • Cynsiders

    From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video

    The lines between retail media and premium video are disappearing fast – and the convergence of retail data and premium streaming is reshaping how marketers define audiences, measure success and drive real-world sales lift. Cynopsis asked Molly Ryan, Director of Agency Partnerships, Kroger Precision Marketing, for her take. You work at the intersection of retail […]

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  • Top Women Network

    Cynopsis Top Women in Media Awards

    The Cynopsis Top Women in Media Awards Gala honors the exceptional achievements of female leaders who are shaping the future of media, marketing, and entertainment. From executives and innovators to content creators and marketers, this event celebrates the trailblazers driving change, creativity, and innovation across the industry.

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  • Cynopsis: Sports

    Cynopsis Sports 02/24/26: Hockey Is Having a Moment; ESPN Launching Women’s Sports Sundays

      Tuesday February 24, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The Milan Cortina Winter Olympics came and went in the blink of an eye, capping what was a busy—and “legendary”—February for the folks at NBC Sports. That doesn’t mean sports are slowing down, with the NBA regular season […]

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  • Cynsiders

    TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026

    By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that Cynopsis […]

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