Sports Business
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Cynsiders
Why Sports Illustrated Is Making A FAST Play
By Alyssa Boyle Sports Illustrated launched a free ad-supported TV (FAST) channel this month, SI TV, which is now available to watch on TV distributors including DirecTV, Plex and Amazon’s Fire TV, with more distributors such as Roku to join that list soon. Cynopsis caught up with Steve Cannella, the publication’s editor-in-chief, about why this […]
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Cynopsis: Sports
Cynopsis Sports 01/27/26: Peacock Introduces Rinkside Live
A CYNOPSIS MESSAGE FROM WURL Tuesday January 27, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Congratulations to the Indiana Hoosiers for accomplishing an unthinkable turnaround to win a college football national championship. It’s a timely reminder that anything is possible in sports—even in the midst of NIL-induced upheaval. […]
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Cynsiders
Tentpoles to Touchpoints: What Nike’s Exit Signals
Nike advertised on the Super Bowl last year to acclaim after a 27-year hiatus – but is sitting out this time around (though it will continue to have an on-screen presence with players’ apparel). Crystal Foote, Founder and Head of Partnerships at Digital Culture Group (DCG), explains why are brands shifting away from single-event buys […]
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Sports Awards
The 2026 Cynopsis Sports Awards honor the people, platforms, and innovations defining how fans experience sports today—and how they’ll engage tomorrow. From live broadcasts and documentaries to streaming platforms, marketing campaigns, data innovation, and executive leadership, these awards spotlight excellence across content, distribution, technology, and fan engagement—where sports media’s biggest growth and creativity are happening. […]
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Convergent TV World
Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. This event covers the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.
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Cynsiders
The Industrial Revolution Created the Luxury Market. Will the AI Revolution Create Luxury Advertising?
Ivan Doruda, CEO, MGID The industrial revolution flooded markets with mass produced goods, making now essential items accessible for the general population for the first time. It also created the luxury market, where those who wanted quality or status sought the handcrafted works of artisans rather than the works of factories. Today, as the AI […]
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Cynsiders
CES Takeaways From WPP Media
CES 2026 was about more than gadgets – it offered a view into how media businesses can invest, innovate, and grow. Susan Schiekofer, US Chief Media Officer at WPP Media, shares her takeaways from the event and how today’s trends are shaping the company’s strategy. Innovation in media and sports: CES 2026 reinforced what we believe […]
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Cynsiders
From 1984 to AI: The Evolving World of Media PR
In 1984, Lori Rosen founded the Rosen Group, a PR firm built around media awareness and thought leadership. Rosen reflects on the past, present, and future of an ever-evolving industry. We could spend all day (or week or year) discussing how the PR and media landscape has evolved since 1984, but what has remained constant? […]
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Cynsiders
Identity Realignment: Moving to a New Model
By Mathieu Roche, CEO and Co-Founder at ID5 Identity has been evolving for years. Every signal change, every browser shift, every policy update has added another layer of complexity. And while cookies remain in Chrome, the broader ecosystem has already moved on. One of the clearest learnings from the 2025 State of Digital Identity Report […]
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Cynsiders
How CTV Became the Smartest Buy in Media
By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion. The once-reliable engines of measurable marketing—search and social—are losing momentum. Generative AI is reshaping how consumers discover information, siphoning off clicks and eroding the predictability of SEM. Pew Research found that AI-generated summaries have already reduced search-result clicks by 50%. At the […]
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