Cynopsis Archives - Chief Marketer

The Internal Politics Blocking First-Party Data Success

By Alexandra Theriault, Chief Growth Officer, Lotame As consumer demands rise and the threat of third-party identifier deprecation looms, shifting to first-party data is no longer theoretical—it’s vital. But despite major investments, many enterprises still can’t meaningfully activate their first-party data. Why? The problem isn’t technology. It’s politics. Siloed teams, legacy infrastructure, and misaligned incentives […]

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Cynsiders

How BIG3 Basketball is Flipping the Script

As the BIG3 basketball league heads for its eighth season, founders Ice Cube and Jeff Kwatinetz share how they’re reinventing the game to deliver a next-level sports experience for fans and team owners. What was the inspiration for forming the league in 2017? How has it evolved since then? The inspiration was that fans […]

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Cynsiders

Pride Marketing: Turning Visibility Into Value

Raul Rios, recently appointed head of strategy at creative agency Saylor, has led some of the first LGBTQ+ campaigns for global brands like McDonald’s and Lexus. With a passion for helping brands understand and utilize voices in the pride community, Rios explains what it takes to show up in a meaningful way. How are social-first, […]

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Cynopsis: Sports

Cynopsis Sports 5/27/25: NFL Commissioner Roger Goodell on stage at Netflix’s upfront presentation to discuss the streamer’s exclusive Christmas Day games.

Tuesday May 27, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Hope it was a great Memorial Day Weekend for everyone! UPFRONT(S) AND PERSONAL The early days of May are reserved for networks and their leadership to show off what they have in store for the upcoming year […]

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Cynsiders

First-Party Data Isn’t Enough—It’s Time to Face the Facts

By Allyson Dietz, Senior Director of Product Marketing, TransUnion For years, marketers have been sold the dream that first-party data is the key to everything. Own the relationship. Build direct connections. Future-proof your business. As digital privacy concerns mounted and the demise of third-party cookies loomed, the message was clear: collect your own data, and […]

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Cynsiders

Upfront Insights

The media landscape is undergoing a profound transformation, a shift made evident at this year’s Upfront events. From the pivot to streaming, to the convergence of content and commerce, to AI-powered everything, it’s clear media companies are navigating a new era of evolution. We asked some leaders in the business, what were the biggest takeaways […]

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Cynsiders

From Insight to Impact: How AI Transforms the Creative Process for Optimal End Experiences

By Rachel Hazelwood, VP, CX & Digital Transformation, Night Market This blog was co-written with AI. That’s the point. Because how we use AI is the story and the strategy. At Night Market, AI doesn’t replace our strategic thinking. It enhances it. It’s embedded in how we explore ideas, build experience strategy, and communicate with […]

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Cynsiders

What’s Possible

By E.B. Moss For insights and observations from Miami, go here . A delightful dilemma was choosing between sessions on AI-driven creative strategies to explorations of the evolving streaming landscape, and keynotes with high-profile speakers including Martha Stewart, interviewed by iHeart’s Bob Pittman, and Katie Couric who chatted with Horizon Media Holdings CEO Bill Koenigsberg, […]

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Cynopsis: Sports

Cynopsis Sports 4/29/25: BIG3 adds VICE Sports to their season eight media lineup

Tuesday April 29, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. PLAY BALL! BIG3 has added the newly launched VICE Sports to their season eight media lineup. VICE Sports will receive 14 live hours of BIG3 games and join CBS as the distributors for the BIG3’s summer slate […]

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Cynsiders

Riding the Bull

Professional Bull Riders is being presented with a Luminary Award at the 2025 Cynopsis Sports Media Awards on June 4 in NYC. PBR is recognized as the League of the Year not only for its vision of innovation within sports media, but for the growth of an entity that started with a group of 20 […]

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Sports Business