Cynopsis Archives - Chief Marketer

Streaming Meets Shopping

What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists will discuss the promise – and ways to fulfill that promise – of “shoppable TV.” Among them, Sal Candela, VP, Global Agency Partnerships at Roku, shared some initial thoughts she shared in advance: What do brand marketers need to consider […]

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Cracking the Streaming Code for Local News

Having been the Vice President of Journalism at the Knight Foundation, Jim Brady knows something about “The Daily Habit Gap: Why Streamers Need Local News.” That will be the panel topic he’ll join at Cynopsis ScreenShift in New York on October 14th. In the meantime, he shared his candid perspectives about the state of TV […]

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The Sports Connection

Driving revenue with live content will be one of the hot topics at Cynopsis’ ScreenShift event, taking place October 14 in NYC. Jon Giegengack, Founder and Principal, Hub Entertainment Research, will be on hand to address that topic and more – here’s a peek at his take. The name of your panel is “Winning with […]

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All Work and No Play: Does a Tech Sector Without Fun Have a Future?

Sergii Denysenko, CEO, MGID Remember when the tech industry was fun? Talent used to be lured in and retained with lavish campus-style offices, foosball tables, laundry services, luxury catering, and egg freezing. Fast forward to today, and 2025 has already seen tens of thousands of tech layoffs, following a staggering 150,000 last year and 260,000 […]

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Cynopsis: Sports

Cynopsis Sports 7/29/25: Sports Stay Hot in Summer Days; Fox Sports Makes Move With Barstool; Upfront Updates and the WNBA’s Sizzling Summer

Tuesday July 29, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Although this summer’s been more than scintillating sports-wise, the excitement is building as football season draws near. FOX SPORTS, BARSTOOL TEAMING UP Fox Sports and Barstool Sports struck a broad partnership spanning college football, college basketball and […]

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By Any Other Name: Warner Bros. Discovery

Warner Bros. Discovery offered details on corporate names and senior leadership appointments for when the company separates in mid-2026. “Streaming & Studios,” which will be home to Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, HBO Max and Warner Bros. Gaming Studios, as well as their film and television libraries, will be […]

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Here’s What to Do With AI: Question It!

Helen Katz, EVP, Research for Publicis Media, isn’t just an expert on data intelligence – she’s an exceptional communicator, recently picking up the ARF’s Erwin Ephron Demystification Award. And demystification is what the many of us in the industry need when it comes to AI, which is why Helen will be on hand for the […]

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AI Is Only as Smart as Its Signals: Why Identity Comes First

By Chris Hogg, Chief Revenue Officer, Lotame AI-powered tools promise smarter targeting, faster insights, and better business outcomes. But without a durable, privacy-first identity strategy, they can’t deliver. Why? Because the data these tools run on is typically incomplete, inconsistent, or disconnected. The fragmentation of media means that while signals arrive from dozens of […]

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The Creator Economy Is No Longer Emerging – It’s Here

Brandon Stewart, Founder and CEO of Brandon Studios (home to such shows for Brandon TV as “The Dolls,” “Mad House,” “Obsessed”, and “Encore”) is bringing his his deep experience in the creator economy to ScreenShift in October, participating in “FAST Tracking the Creator Economy – Opportunities and Challenges in CTV.” He shares just some of […]

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Paramount Global’s Ray Hopkins: Reimagining the Bundle

Ray Hopkins, President, Paramount U.S. Distribution, Paramount Global, will be on hand for a ScreenShift panel, presented by Cablefax, that will break down what dealmaking looks like in Pay TV’s next act. Hopkins offers a preview of his take on the topic here. Since this panel is “The Great Rebundling,” and you went through the […]

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