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Sports Business

  • Cynsiders

    AI and Accessibility Fuel a New Wave of Growth in CTV Advertising

    By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s leading CTV buyers entering the channel for the first time? Are there specific tools that can create more successful outcomes than others? The CTV market has seen strong double-digit growth, becoming a must-run channel for brands looking to reach new […]

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  • Cynsiders

    Curation Fills In Gaps Left by Deal IDs on CTV

    By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade, which means they have been available for nearly the entirety of programmatic CTV media buying. But Deal IDs haven’t been able to deliver exactly what advertisers have been looking for, or curation wouldn’t have taken off the way it has. By […]

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  • Cynsiders

    Media Doesn’t Have to Work Harder — Just Smarter with Retail Data

      Christine Foster, Senior Vice President of Kroger Precision Marketing Powered by 84.51°, offers her insights on redefining what “full-funnel impact” really means in retail media. Why is it important to connect upper-funnel brand awareness efforts with lower-funnel sales activation? It is important because consumer packaged goods (CPG) brands are dealing with complex challenges that […]

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  • Cynsiders

    Recognition Is the New Relevance: What Nostalgia and Trust Tell Us About Today’s Consumer

      By Crystal Foote, Founder and Head of Client Partnerships, Digital Culture Group (DCG) For years, personalization was the ultimate promise of digital advertising: serve the right message to the right person at the right time and you win. For a while, that held true. But in today’s hyper-automated, AI-saturated marketplace, where every brand claims […]

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  • Cynsiders

    The Tipping Point in Media Buying: Where Data, Technology, and Creativity Converge

     Former Havas Media executive Michele Madaris, now Media Director of Boathouse on the agency side, believes media buying is at an inflection point. She explains why the future belongs to strategists who can unify creative intent with commercial precision. You say media buying is at an inflection point. Why is that? Media buying is at […]

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  • Cynsiders

    AI Meets OOH: Modernizing a Classic Advertising Channel

    The OOH industry is overdue for modernization, maintains Chris Gadek, CEO AdQuick. Here, he explores how AI is reshaping the space, and what’s next for this lucrative, yet slow-moving side of the business.  How must OOH modernize in an increasingly digital and mobile-driven media landscape? OOH has to evolve from being treated as a static, […]

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  • Cynopsis: Sports

    Cynopsis Sports 10/28/25: NBA Returns to NBC, Apple Nabs F1 and Jordan Brand’s U.S. Move

      Tuesday October 28, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. As football remains in full swing, the NBA made a triumphant return while debuting its new media rights deals with NBCUniversal, Prime Video and longtime partner Disney. The NHL began its 2025-26 season as well, and it won’t […]

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  • Cynsiders

    CTV, or Not CTV? Sorting Signal from Noise in the Connected TV Boom

    With so many ad formats and devices now labeled “CTV,” are we seeing innovation – or inflation? How do advertisers draw the line between genuine Connected TV and everything that merely plays on a connected screen? Dan Larkman, CEO and founder of Keynes Digital, weighs in. Has CTV become a victim of its own success?  […]

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  • Cynsiders

    Spooky Season, Big Business: The Marketing Magic of Halloween

    Halloween season has transformed from a costume-and-candy pit stop into a full-blown cultural economy. Sean Reed, Head of Accounts at Saylor, explains how what was once a “down time” for brands is now a creative gold rush. Why do you say Halloween has become the “new holiday” for marketers? You can largely thank millennials for this […]

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  • Cynsiders

    ScreenShift’s “Aha” Moments

    What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked panel moderators to share their thoughts on an conference that brought together thought leaders from agencies, brands, platforms and tech. Media Buyers and Planners: Ask Us Anything The questions from the audience were so diverse, jumping from topic to topic.  […]

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