Sports Business
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Cynsiders
George Ivie: 25 Years at the MRC and Going Strong
George Ivie is celebrating his 25th year as Executive Director and CEO of the Media Rating Council – and it’s safe to say his job hasn’t gotten easier over time. Here, Ivie shares what’s new, and what’s ahead for the MRC. The MRC has expanded its purview as the media business has evolved. What are upcoming […]
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Cynsiders
To Better Address Challenges, Look To The Consumer
By Bill Livek, Co–Founder, Tenetic NAB 2025 is highlighting the impact of AI in advertising, the creator economy, sports programming and streaming. All, important challenges/opportunities for the industry. But equal focus should be placed on the consumer. Ultimately, success – for both publishers and advertisers – is dependent on making advertising work better. It […]
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Cynsiders
It’s Not Linear Vs. Streaming
It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David Solomon explains why a hybrid model is a “gold mine.” Linear is shrinking as the media ecosystem evolves – but it’s still very much alive. Where does linear still have value to consumers and advertisers? Yes, linear is still alive […]
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Cynopsis: Sports
Cynopsis Sports 3/25/25: MLB Up to Bat Ahead of Opening Day
Tuesday March 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. PLAY BALL! While the future of MLB’s distribution remains in the balance, that hasn’t stopped distributors and networks from trying to alleviate the pains baseball has had with reaching audiences over the last several years. Take DirecTV […]
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Cynsiders
What We Learned at CTV Connect
The Coresight Research team attended the second annual CTV Connect conference, which was held in New York City March 12–13. The event hosted around 500 attendees from the entire CTV (connected TV) ecosystem. In this report, we offer key highlights and strategic insights from the event, covering transparency, data, targeting, measurement, and streaming versus linear […]
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Cynsiders
Art + Science = Brand Love
The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is […]
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Cynsiders
Should Your FAST Channel Be Closed Captioned?
By Steve Kabler, Partner in the Entertainment, Intellectual Property, Technology, and Corporate practices at Potomac Law Group You may be familiar with FCC closed captioning rules that require programming delivered on traditional linear TV networks to be closed captioned (subject to certain exceptions and exemptions), but what about programming on the FAST channels that many […]
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Cynopsis: Sports
Cynopsis Sports 2/25/25: ESPN and MLB end media rights deal
Tuesday February 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. ESPN, MLB STRIKING OUT MLB’s pursuit to fix its game distribution troubles took a massive turn when the league and ESPN announced their media rights deal was ending after the 2025 season. Both sides claimed to have […]
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Cynsiders
All TOGETHXR Now
By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on a T-shirt – it’s a movement, gaining traction as TV ratings and coverage, merchandise sales and fan attendance rise, bolster the fact that women’s sports leagues are growing in the sports zeitgeist. Playing a role in that rise in popularity […]
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Cynsiders
Upfront: Hot Topic
Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of Data Monetization at TiVo, weighs in. In your role, you work with the full media ecosystem, from buyers and sellers to the tech platforms that power the pipes. How do each of these players uses data differently or are they […]
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