Sports Business
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Cynsiders
AI Meets OOH: Modernizing a Classic Advertising Channel
The OOH industry is overdue for modernization, maintains Chris Gadek, CEO AdQuick. Here, he explores how AI is reshaping the space, and what’s next for this lucrative, yet slow-moving side of the business. How must OOH modernize in an increasingly digital and mobile-driven media landscape? OOH has to evolve from being treated as a static, […]
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Cynopsis: Sports
Cynopsis Sports 10/28/25: NBA Returns to NBC, Apple Nabs F1 and Jordan Brand’s U.S. Move
Tuesday October 28, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. As football remains in full swing, the NBA made a triumphant return while debuting its new media rights deals with NBCUniversal, Prime Video and longtime partner Disney. The NHL began its 2025-26 season as well, and it won’t […]
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Cynsiders
CTV, or Not CTV? Sorting Signal from Noise in the Connected TV Boom
With so many ad formats and devices now labeled “CTV,” are we seeing innovation – or inflation? How do advertisers draw the line between genuine Connected TV and everything that merely plays on a connected screen? Dan Larkman, CEO and founder of Keynes Digital, weighs in. Has CTV become a victim of its own success? […]
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Cynsiders
Spooky Season, Big Business: The Marketing Magic of Halloween
Halloween season has transformed from a costume-and-candy pit stop into a full-blown cultural economy. Sean Reed, Head of Accounts at Saylor, explains how what was once a “down time” for brands is now a creative gold rush. Why do you say Halloween has become the “new holiday” for marketers? You can largely thank millennials for this […]
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Cynsiders
ScreenShift’s “Aha” Moments
What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked panel moderators to share their thoughts on an conference that brought together thought leaders from agencies, brands, platforms and tech. Media Buyers and Planners: Ask Us Anything The questions from the audience were so diverse, jumping from topic to topic. […]
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Cynsiders
DPAA’s 2025 Video Everywhere Summit
Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep dive into OOH, the annual DPAA will be going strong nearby. Barry Frey, President & CEO, DPAA (www.dpaaglobal.com), shares what to expect this year. Each year, the DPAA Video Everywhere Summit is where the media, marketing, and technology communities come […]
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Cynsiders
Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re hearing a lot about innovation and new frontiers in streaming TV at Advertising Week, from things like contextual targeting to new ad formats. All of that’s exciting for the future of the industry, but my biggest takeaway is the need […]
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Cynopsis: Sports
Cynopsis Sports 9/30/25: Lawmakers Target ESPN Deals; Paramount Forms Sports Division
Tuesday September 30, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. MORE SCRUTINY OVER ESPN-NFL DEAL A group of lawmakers sent a letter to ESPN, Disney, the NFL and MLB raising antitrust concerns around ESPN’s pending moves with the NFL. The letter—signed by Sens. Elizabeth Warren (D-MA) and […]
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Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear TV is set to disrupt one of the most significant categories in media. Pharma has long been a $5B engine for television, underwriting primetime programming and stabilizing network ad revenue. The potential ban in 2026 could reshape not only how […]
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Cynsiders
Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear and streaming. Those deals will be a hot topic at ScreenShift, taking place October 14 in NYC. Eric de Cholnoky, EVP, Distribution & Business Development at AMC Networks, who will be on hand for that discussion, offers a preview of […]
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