Cynopsis Archives - Chief Marketer

Drew Lachey Brings it Home in “Date My House”

From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a whole new stage—the home. As the host of “Date My House,” The Design Networks’s latest home improvement series, Lachey combines his passion for making spaces functional and inviting with practical DIY tips. Drew shares with Cynopsis the heartwarming mission behind […]

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Cynsiders

The Hidden Influence: How Emotions Drive our Choices

Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]

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Cynopsis: Sports

Cynopsis Sports 11/26/24: Jason Kelce is ready for late night

Tuesday November 26, 2024 Good morning! It’s Tuesday, November 26, and this is your monthly Cynopsis sports newsletter. NBA, WARNER BROS. DISCOVERY SHAKE HANDS The legal dispute between the NBA and Warner Bros. Discovery has been resolved. WBD and TNT Sports previously argued that they reserved the right to match any agreement the […]

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Cablefax 100

Another year brings another opportunity to nominate for the Cablefax 100 Awards! This prestigious honor and annual magazine spotlight the most influential executives who have propelled the media, cable, and broadband industry forward. Help us celebrate these exceptional trailblazers, whose leadership and dedication consistently set new standards.

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CTV Connect

AdExchanger, Cynopsis, AdMonsters, and Chief Marketer will join forces once again to welcome over 500 decision-makers from across the U.S., united by a common goal: accelerating the growth of connected TV. Join us as we delve into key topics like measurement, audience engagement, artificial intelligence, budgeting for success, transparency, and more.

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Cynsiders

Weigel Networks Get in the Holiday Spirit

Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents” on MeTV and “The Mary Tyler Moore Show” on Catchy Comedy. Neal Sabin, Vice-Chairman, Weigel Broadcasting, talked to Cynopsis about Santa-themed strategy. What audience reaction do you get for this […]

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Cynsiders

Moving $$ from Linear to Digital: What Now?

Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on to effectively reach their audiences in the next 12–18 months? Bill Schild, GM, The Americas, Channel Factory, offers his insights. A generational shift in consumption Younger generations have already earned […]

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Cynopsis: Sports

Cynopsis Sports 10/29/24: Diamond strikes a deal with FanDuel

Tuesday October 29, 2024 Good morning! It’s Tuesday, October 29, and this is your monthly Cynopsis sports newsletter. LEADING THE CHARGE At ESPN’s Media Day, Chairman Jimmy Pitaro proclaimed that ESPN is more than a network. And with the sports giant growing its presence on digital and social platforms, the stats back it up. […]

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Cynopsis: Esports

Cynopsis Esports 10/24/24: Metaphor: ReFantazio is a winner; Advertisers finding success in gaming

Thursday, October 24, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Goku and the gang are back. Anime fighting games are back in vogue this month thanks to the release of Bandai Namco Entertainment’s Dragon Ball: Sparking! ZERO on Oct. 11. The title has sold over three million copies since its […]

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Cynsiders

Getting a Lift From Branded Content

Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and Caroline Landry, VP Business Development, share their strategies for successful branded content partnerships. Why are integrated content partnerships important within the broader CTV media mix? Jason Harris: Brands have […]

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