Cynopsis Archives - Chief Marketer

Putting YouTube First

Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime, was employing a truly YouTube-first strategy, shaping its content from the ground up – with distribution as the priority, not the afterthought. Stockman shares her thoughts on leveraging the platform. What does a YouTube-first strategy look like in practice […]

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Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance

By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content choices shift by the day. Brands that cannot adapt in real time will miss the moment. As an audience, Gen Z is a moving target. They spend hours online but drop platforms the moment they lose utility. Their loyalty is […]

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From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era

By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves in a tough position of having relinquished control of their inventory to automated auctions, and placing too high of a bet on programmatic. And they’re losing a lot of money in the process. But now, a crucial shift is underway: […]

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Let’s Get Shoppable

By E.B. Moss Shoppable will be a hot topic at ScreenShift, coming up on October 14. We asked Julie Haleluk, Global Head of Growth, Amazon Shopping Videos, for a preview of the insights likely to emerge from her panel, Watch. Want. Buy: The Promise of Shoppable TV. What do you think are the biggest questions […]

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The Messy Reality of AI Video Today—and What to Do in the Meantime

By Hope Horner, founder & CEO of Lemonlight Lights, camera…glitch? Everywhere you turn, AI video is being pitched as the future. The problem? The future isn’t here yet. For all the dazzling demos and breathless headlines, the reality is far less cinematic: the tools are clunky, the outputs uneven, and very few brands are actually […]

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Retail Media Is CPG’s Quiet Revolution

By Alexandra Theriault, Chief Growth Officer, Lotame Retail media gets framed as a win for retailers. Which it is. But it’s also quietly rewriting the playbook for consumer packaged goods. For brands that never had direct relationships with customers, never owned the transaction, never got real-time data, this is the closest thing to a reset. […]

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Winning the Brand: What it Takes to Attract Advertising Dollars

While she may not wear it for her panel appearance, Jen Kavanagh may be the only speaker at ScreenShift who has a Super Bowl™ ring. The SVP of Media and Marketing for the champion Philadelphia Eagles shared some advance hints about what it takes to attract their ad dollars in advance of her session October […]

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Cynopsis: Sports

Cynopsis Sports 8/26/25: ESPN, Fox Take a Direct-to-Consumer Leap; NFL’s Latest Plays and the Latest on MLB Media Rumors

Tuesday August 26, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. While summer may be coming to an imminent close, football season is kicking off across all levels. One area that continues to evolve is how fans are able to tune in and cheer for their favorite teams. […]

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From Creation to Distribution: How GenAI Is Transforming the Video Advertising Playbook

By Jonathan Gudai, Founder & CEO, AdOmni The Shift that Matters AI has cracked the code on video creation, but delivering those videos across a fractured media landscape remains the real bottleneck. Amazon’s Wondery reorganization is just the latest signal platforms are doubling down on video-centric, creator-driven models. For marketers and creators alike, the challenge […]

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The Key to Measurement? Think Differently

With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered an entrée size portion of takeaways in advance of his ScreenShift panel: “Rethinking Measurement for the AI Era”, taking place October 14th at City Winery. With Tameka Kee, SVP, Programming & Operations at CIMM joining the conversation, this will be a […]

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