Cynopsis Archives - Chief Marketer

Top Takeaways from Cannes 2025

Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.” As Omnicom Chief Communications Officer Joanne Trout put it, “another hot, crazy Cannes is in the books, but this […]

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Cynopsis: Sports

Cynopsis Sports 6/24/25: BIG3 teams with IHeart Media; Pluto TV and All Women’s Sports Network inked a global content partnership

Tuesday June 24, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Happy official start to the summer. BIG3’S BIG MOVES BIG3 is teaming up with iHeartMedia in a major new audio partnership aimed at growing its reach ahead of the league’s eighth season, which tipped off June 14 […]

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Why Emotional Clarity, Not AI Hype, Will Decide the Future of Marketing

By Ian Baer, Founder & CEO, Sooth The collapse of a market-leading brand doesn’t begin with disloyal customers, deceptive competitors, product failures, service hiccups, data breaches, Gen Z disruptions, or any of the other scapegoats that have led to the performance tailspin so many brands find themselves facing today. These are not imaginary villains but […]

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All Roads Led to YouTube for “And They’re Jewish”

Hen Mazzig‘s digital weekly series “And They’re Jewish” takes audiences to the homes of Debra Messing, Mayim Bialik, Eyal Booker, Emmanuelle Chriqui and more as they share stories about their personal lives and careers. Mazzig explains why YouTube is the ideal platform for his project. Why launch on YouTube? I didn’t want this show locked behind a paywall, […]

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The Internal Politics Blocking First-Party Data Success

By Alexandra Theriault, Chief Growth Officer, Lotame As consumer demands rise and the threat of third-party identifier deprecation looms, shifting to first-party data is no longer theoretical—it’s vital. But despite major investments, many enterprises still can’t meaningfully activate their first-party data. Why? The problem isn’t technology. It’s politics. Siloed teams, legacy infrastructure, and misaligned incentives […]

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How BIG3 Basketball is Flipping the Script

As the BIG3 basketball league heads for its eighth season, founders Ice Cube and Jeff Kwatinetz share how they’re reinventing the game to deliver a next-level sports experience for fans and team owners. What was the inspiration for forming the league in 2017? How has it evolved since then? The inspiration was that fans […]

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Pride Marketing: Turning Visibility Into Value

Raul Rios, recently appointed head of strategy at creative agency Saylor, has led some of the first LGBTQ+ campaigns for global brands like McDonald’s and Lexus. With a passion for helping brands understand and utilize voices in the pride community, Rios explains what it takes to show up in a meaningful way. How are social-first, […]

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Cynopsis: Sports

Cynopsis Sports 5/27/25: NFL Commissioner Roger Goodell on stage at Netflix’s upfront presentation to discuss the streamer’s exclusive Christmas Day games.

Tuesday May 27, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Hope it was a great Memorial Day Weekend for everyone! UPFRONT(S) AND PERSONAL The early days of May are reserved for networks and their leadership to show off what they have in store for the upcoming year […]

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First-Party Data Isn’t Enough—It’s Time to Face the Facts

By Allyson Dietz, Senior Director of Product Marketing, TransUnion For years, marketers have been sold the dream that first-party data is the key to everything. Own the relationship. Build direct connections. Future-proof your business. As digital privacy concerns mounted and the demise of third-party cookies loomed, the message was clear: collect your own data, and […]

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Upfront Insights

The media landscape is undergoing a profound transformation, a shift made evident at this year’s Upfront events. From the pivot to streaming, to the convergence of content and commerce, to AI-powered everything, it’s clear media companies are navigating a new era of evolution. We asked some leaders in the business, what were the biggest takeaways […]

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