Topic

Sports Business

  • Sports Awards

    The 2026 Cynopsis Sports Awards honor the people, platforms, and innovations defining how fans experience sports today—and how they’ll engage tomorrow. From live broadcasts and documentaries to streaming platforms, marketing campaigns, data innovation, and executive leadership, these awards spotlight excellence across content, distribution, technology, and fan engagement—where sports media’s biggest growth and creativity are happening. […]

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  • Convergent TV World

    Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. This event covers the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.

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  • Cynsiders

    The Industrial Revolution Created the Luxury Market. Will the AI Revolution Create Luxury Advertising?

    Ivan Doruda, CEO, MGID The industrial revolution flooded markets with mass produced goods, making now essential items accessible for the general population for the first time. It also created the luxury market, where those who wanted quality or status sought the handcrafted works of artisans rather than the works of factories. Today, as the AI […]

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  • Cynsiders

    CES Takeaways From WPP Media

    CES 2026 was about more than gadgets – it offered a view into how media businesses can invest, innovate, and grow. Susan Schiekofer, US Chief Media Officer at WPP Media, shares her takeaways from the event and how today’s trends are shaping the company’s strategy. Innovation in media and sports: CES 2026 reinforced what we believe […]

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  • Cynsiders

    From 1984 to AI: The Evolving World of Media PR

    In 1984, Lori Rosen founded the Rosen Group, a PR firm built around media awareness and thought leadership. Rosen reflects on the past, present, and future of an ever-evolving industry. We could spend all day (or week or year) discussing how the PR and media landscape has evolved since 1984, but what  has remained constant? […]

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  • Cynsiders

    Identity Realignment: Moving to a New Model

    By Mathieu Roche, CEO and Co-Founder at ID5 Identity has been evolving for years. Every signal change, every browser shift, every policy update has added another layer of complexity. And while cookies remain in Chrome, the broader ecosystem has already moved on. One of the clearest learnings from the 2025 State of Digital Identity Report […]

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  • Cynsiders

    How CTV Became the Smartest Buy in Media

    By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion. The once-reliable engines of measurable marketing—search and social—are losing momentum. Generative AI is reshaping how consumers discover information, siphoning off clicks and eroding the predictability of SEM. Pew Research found that AI-generated summaries have already reduced search-result clicks by 50%. At the […]

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  • Cynsiders

    Why 2026 Will End the Battle Between TV and Digital

    By Chris Hogg, Chief Revenue Officer, Lotame In 2026, the way consumers watch video won’t change — but the way marketers plan for it will. Consumers already move seamlessly between streaming, social, mobile, and linear environments. They don’t pause to distinguish between “CTV” and “digital video,” and they don’t experience those formats as separate channels […]

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  • Cynsiders

    Lean Luxury and the New Creative Economy

    Audiences are growing increasingly resistant to work that feels over-produced, impersonal, or disconnected from real culture. At the same time, brands have access to unprecedented creative power, regardless of budget. Will Trowbridge, CEO and Founder of social-led creative agency Saylor, talks strategy in the new world of advertising.   What is enabling the rise of […]

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  • Cynopsis: Sports

    Cynopsis Sports 12/23/25: ESPN Gets Technical

    A CYNOPSIS MESSAGE FROM PREMION   Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, soccer and […]

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