Ad Ops

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  AI

  How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

  The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals. 

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  Decoder

  How the EU’s Digital Services Act Promotes Greater Ad Transparency

  The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.

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  AI

  Inside Brand Safety Summit Day 2: Power Players, Purpose, and the Pursuit of Trust

  By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.

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  AI

  Beyond the Firewall: 7 Bold Lessons on Brand Safety from Day 1 of Brand Safety Summit

  Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to merging sustainability with ad performance.

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  AI

  DanAds’ 2024 Summit Spotlights AI & Automation 

  DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.

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  AI

  What the Tragedy of Sewell Setzer III Teaches Publishers About Using AI Chatbots

  Tragedy struck last week when a teen took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup’s responsibility?

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  Behind the News

  Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule

  The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC “overstepping its authority?” Let’s dig into why the industry is pushing back.

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  AI

  AI, CTV and Data Collaboration Paving the Way for What’s Next

  As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining vigilant about the ethical implications of technology. By prioritizing diversity and inclusivity within AI development, we can ensure that the tools we create serve a wider audience and reflect the rich tapestry of society.

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  AI

  Diverse Data Matters: Unpacking AI, Culture, and Inclusivity at BlackWeek

  With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s “Diverse Data Matters – DE&AI” session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms. 

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  cookies

  Owning Identity in a Post-Cookie World: Why Publishers Need to Get Real About Data

  As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business. For years, the industry has buzzed about data transformation, revenue diversification, and the importance of privacy regulations. But one key element is often overlooked — how to build a solid identity strategy that can reliably function within both the company and with external partners.

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