Ad Ops
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AI
How AI Is Redefining Contextual Ad Placement In Media
Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments.
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AI
Singing The AI Scraping Blues At Sell Side Summit Nashville
The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.
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AI
From Manual Mayhem to Machine Mastery: How Swivel’s AI Agents Are Rewriting the Ad Ops Playbook
Swivel is putting AI agents to work for publishers, automating the messy middle of ad ops so teams can focus on strategy. From faster troubleshooting to smarter workflows, here’s how they’re reshaping the sell-side playbook.
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AI
The Truth About AI Video Yield: What Media Publishers, Brands And Ad Ops Professionals Must Know Before Scaling
Yield, as it relates to AI video, describes the percentage of generated videos that are immediately usable—meeting the standards for accuracy, brand consistency, compliance and creative impact.
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AI
Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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AI
Olyzon.tv Sees Through The CTV Chaos Using Contextual AI
When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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AI
Cloudflare’s AI Tollbooth: Innovation or Gatekeeping?
When Cloudflare announced it would start blocking Perplexity AI’s stealth crawling, it became a formidable gatekeeper of the open web.
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Inside the Buy Side
Three Opportunities To Improve Marketing Measurement In Uncertain Times
A modern measurement standard must fuse the granular, causal truth with a strategic outlook, operating at the speed of the market. Here are three considerations to ensure your measurement approach is primed to fuel success.
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AI
SiriusXM’s Brittany Warren Dishes On Offshoring Strategy And Managing Third-Party Vendors
After elevating through a company merger and several promotions, Brittany Warren, Director of Client Services at SiruisXM, now focuses on managing offshoring and emerging solutions.
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AI
What Is llms.txt and Why Should Ad Ops Care About It?
llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.
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