Ad Ops
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AI
Reimagining Identity With AI At The Core
From automating workflows to revolutionizing creative processes, AI is setting new standards across sectors. Identity and addressability is the newest frontier.
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AI
Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing
As a niche publisher, Austin Historical, a site dedicated to restoring old homes, is feeling the impact of zero click search on his ad revenue and referral traffic.
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AI
Adapting to the Zero-Click Era: How Publishers and Ad Tech Must Evolve
Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required.
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AI
Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry
Glenda Bautista Baker, Senior Director of Product at Penske Media Corporation; Steph Layser, Worldwide Head of Publisher Ad Tech Solutions at AWS; and Hélène Parker, Founder of Hélène Parker Consulting—shared practical insights about what it takes to lead teams, integrate automation, develop others, and stay current in a rapidly shifting industry.
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cookies
What’s Missing in Identity Solutions? You Tell Us.
Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder.
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Decoder
What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media
For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazer’s Wine and Spirits. It may signal a broader reckoning with how power is wielded in retail media today.
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AI
Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities
After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for audiobook ads, and more.
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Behind the News
With Federal Cybersecurity in Retreat Ad Ops Teams Face New Risks
We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.
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AI
The Data Trap: Numbers Alone Can’t Inform Meaningful Marketing
Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.
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Behind the News
Inside BADBOX 2.0: How a Global Malware Operation is Exploiting Ads and Devices
HUMAN’s Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwide—targeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMAN’s CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what can be done to fight […]
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