Ad Ops
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AI
Insights From an AdMonsters OG: Building Retail Media Strategies With Terry Guyton-Bradley
Tata Consultancy Services’ Terry Guyton-Bradley joins AdMonsters at Sell-Side Summit Nashville to unpack how brands are building retail media networks, leveraging first-party data, and using AI to reshape audience targeting in 2025.
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Inside the Buy Side
National TV Is No Longer The Holy Grail: Why Smart CMOs Are Betting On Local
Local TV struggles with scale. The impact was powerful but difficult to deliver with the precision and efficiency modern marketers demand.
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AI
A Novel Approach To AI Search: Pay Publishers For Their Content
Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent.
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AI
AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability
AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform redefining publisher growth.
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AI
Full Automation Overlooks The Humanity Needed In Advertising
Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.
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AI
People Are Still Reading Long-Form Content—And It Matters More Than Ever
In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling.
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AI
The Agentic Web Is Here. Are Publishers Ready?
AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.
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cookies
The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners
Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics.
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Inside the Buy Side
CTV Isn’t The Future Of Advertising—It’s The Present
In May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force.
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AI
From Gucci Kicks to Global Growth: Andy Kucserik Gets Real About News Media’s Next Wave
From Gucci kicks to global publishing growth—The Times of India’s Andy Kucserik breaks down AI, SEO, and why sticky sites still matter. Watch the full interview from AdMonsters Nashville Sell Side Summit.
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