Admonsters Archives - Chief Marketer

When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations.

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2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.

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Behind the News

IP Address Targeting: Privacy Myth or Marketing Must?

Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?

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AI

Top 5 Mobile Monetization Trends for 2025

Mobile monetization in 2025 looks less like a chaotic rush to capture revenue streams and more like a masterclass in strategy. Apps are getting smarter, users are getting pickier, and competition is getting tighter. To keep up, the industry is leaning into personalization, immersive advertising, and hybrid approaches that cater to users while raking in profits. Dive into the top 5 mobile monetization trends for 2025.

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AI

Life After TikTok: A Game Plan for Media, Marketing, and Advertising

With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and publishers can future-proof their content strategies.

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AI

AI Safety in Advertising: The Next Evolution of Brand Suitability?

As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025.

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AI

Ad Tech CES 2025: AI, Everywhere, All At Once

As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here’s what they had to say.

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AI

From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025

Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025.

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AI

The AI Blueprint for 2025: Guardrails, Data, and the Human Touch

AI is transforming how business gets done — and in 2025, those changes will only accelerate. We’ve pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.

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How Opinary’s Polls Turned Daily Mail Ireland Into a Data Powerhouse

First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue.

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