Ad Ops
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AIInsights From an AdMonsters OG: Building Retail Media Strategies With Terry Guyton-BradleyTata Consultancy Services’ Terry Guyton-Bradley joins AdMonsters at Sell-Side Summit Nashville to unpack how brands are building retail media networks, leveraging first-party data, and using AI to reshape audience targeting in 2025. 
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Inside the Buy SideNational TV Is No Longer The Holy Grail: Why Smart CMOs Are Betting On LocalLocal TV struggles with scale. The impact was powerful but difficult to deliver with the precision and efficiency modern marketers demand. 
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AIA Novel Approach To AI Search: Pay Publishers For Their ContentSearch.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent. 
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AIAdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & ProfitabilityAdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform redefining publisher growth. 
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AIFull Automation Overlooks The Humanity Needed In AdvertisingAutomation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality. 
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AIPeople Are Still Reading Long-Form Content—And It Matters More Than EverIn an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling. 
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AIThe Agentic Web Is Here. Are Publishers Ready?AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate. 
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cookiesThe Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As PartnersAffiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics. 
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Inside the Buy SideCTV Isn’t The Future Of Advertising—It’s The PresentIn May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force. 
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AIFrom Gucci Kicks to Global Growth: Andy Kucserik Gets Real About News Media’s Next WaveFrom Gucci kicks to global publishing growth—The Times of India’s Andy Kucserik breaks down AI, SEO, and why sticky sites still matter. Watch the full interview from AdMonsters Nashville Sell Side Summit. 
 
	 
	 
	 
	 
	 
	 
	 
	 
	