AdExchanger Archives - Page 18 of 52

Connected TV’s Growth Spurt; How Ozempic Is Upending Marketing

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.

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Online Advertising

‘Is The Open Internet Healthy?’ Magnite Reports CPMs Dipped In Q4

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least that’s the story from Magnite’s quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned […]

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AI

Seeing Through The Hype: The Difference Between AI And Machine Learning In Marketing

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least that’s what it says on the box. There are many open questions for marketers who want to implement AI-driven ad tech – and […]

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Data-Driven Thinking

Bug Bounties Can Transform Ad Tech

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror story. Making matters worse, the Adalytics report on advertisers monetizing child sexual abuse material came just a week after DeepSee.io’s disclosures […]

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AdExchanger Talks

How Publishers Can Place Safe Bets In A Rigged Programmatic Game

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.

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AdExplainer

Why Data Minimization Is A Very Big Deal For Ad Tech

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later. […]

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CTV Roundup

What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.

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The Big Story

The Trade Desk Miss That Shook Ad Tech

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment.

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Data-Driven Thinking

AI In Q4: What Worked, What Didn’t And What’s Next

AI-driven content and personalization are no longer just an advantage; they’re a necessity. According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […]

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AdExchanger Talks

The Power Of Creative Data

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.

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