Brands on Fire in 2021

Chief Marketer’s Brands on Fire and Marketers on Fire series, a monthly analysis of some of the world’s top brands and executives making moves that set them apart within the marketplace, is now well into its second year. So as we head into the fall season, let’s take pause and highlight some of the nuggets of wisdom we’ve gathered during the first half of 2021—from Ikea’s renewed focus on sustainability to Dunkin’s innovative promotional programs to Visible’s cheeky brand voice and experiences. Click on the brands below to review their latest killer marketing campaigns.

Cadillac

Budweiser

Visible

Dunkin

Barbie

Ikea