In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan. 23 could purchase rare merch, snag collectibles, snap pics and selfies with iconic artwork, watch rare Bowie footage, attend curated events and peruse a collection of audio-centric touchpoints, including a 360 reality audio experience leveraging Sony technology.
In a piece published in Event Marketer, explore five of the pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
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