Boubelik and Madden Return to Carlson Marketing

Carlson Marketing, the loyalty company, has hired two industry veterans and former employees: Rick Boubelik as vice president of loyalty strategy and Tom Madden as vice president of loyalty marketing.

Boubelik is responsible for enhancing existing loyalty programs and creating new strategies for clients and prospects. For the past three years, he was a partner at Denali responsible for the strategic deployment of numerous customer loyalty initiatives.

Boubelik has more than 25 years of marketing and management experience, having designed loyalty marketing strategies for such companies as American Express, Chase, Wyndham Hotel Group, Budget Rent-a-Car, Diners Club, Eddie Bauer and Titleist/Footjoy. He also has held senior management positions at U.S. Bank and Northwest Airlines.

Madden’s responsibilities include applying his expertise directly to several key clients as well as new business opportunities. He spent the past six years with Xmark, Inc. as principal and senior consultant where he focused on developing and launching loyalty and other marketing programs in consumer and channel sectors. His career spans more than 20 years, during which he has helped design and manage loyalty programs for Amtrak, Avis, Motorola, Nextel, MasterCard, VISA and others.

Both Boubelik and Madden report to Luc Bondar, senior vice president, global loyalty strategy.