Borders Sweeps Teaches About New Web Site
Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes.
The winner receives a $1,000 Borders gift card to build a “dream library” of favorite books, movies and music titles.
People can enter at www.borders.com/grandopening. There they can view a 90-second video tour of the new features at Borders.com, register for the sweepstakes and receive an instant gift, such as 40% off the list price of any one item on Borders.com using a promo code. The sweeps runs through July 31.
Some of the new features include, the Magic Shelf, a virtual book shelf that allows customers to view book, music and movie titles much the same way they would browse the book tables and displays in their favorite Borders stores. Other features include Borders Media and Borders Book Club. (Promo, July 2008)
