The Direct Marketing Association has named Senny Boone senior vice president, corporate and social responsibility. She replaces Pat Kachura, who will retire at the end of the year.
Boone, now vice president, special counsel and executive director of the DMA Nonprofit Federation, will continue to oversee the Federation until a replacement is found. The replacement will report to her.
In her new role, Boone will report to the DMA
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