Black Friday Online Shoppers Slept in
According to figures released by comScore, online shoppers spent $534 million on “Black Friday,” the day after Thanksgiving. This reflected a 1 percent increase from last year’s $531 million figure.
Online shopping on Thanksgiving day brought in $288 million for online retailers, a 6 percent increase from last year’s $272 million.
comScore also detailed Black Friday online spending by the time of day and found that 24.2 percent of online consumers made purchases between 12 to 4 p.m., while 23.1 percent made purchases between 8 a.m. to 12 p.m.
Nielsen Online released its finding that online traffic to its Holiday eShopping Index on Black Friday jumped 10 percent year-over-year, from 28.8 million in 2007 to 31.7 million in 2008.
The Consumer Electronics product category saw the biggest increase in traffic from 11/21 to 11/28, as those sites saw a 219 percent spike in traffic.
eBay was the top online retail destination on Black Friday, followed by Amazon, according to Nielsen Online.
Circuit City, which filed for bankruptcy earlier in November and closed down about 155 of its stores, saw its Web traffic increase 352 percent from 11/21 to 11/28, the biggest week-to-week jump for any of the top 10 online retailers ranked by Nielsen Online.
Sources:
http://www.comscore.com/press/release.asp?press=2604
http://www.nielsen-online.com/pr/pr_081201.pdf
