Best Practices
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Acquisition
American Airlines Runs Contest to Build Hispanic Loyalty
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program
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Acquisition
Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network
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Acquisition
Nike Contest Will Award Local Sports Grants
The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people
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Acquisition
Coca-Cola and Albertsons to Give Away Dream Home
The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons
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Acquisition
What in the World Is in Jones Jumble?
Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy
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Acquisition
Six Flags Pairs with MGM on Talent Search Run-Up to “Fame”
The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release
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Acquisition
Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries
Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers
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Acquisition
Buzzing Around
Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a
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Acquisition
A New Prize Category: Viral Influence
Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and
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Acquisition
On the Fly
Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the