Best Practices

To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.

Four ripple effects of the retail renaissance and how marketers can take advantage of them.

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and lead gen.

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.

This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail. 

Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. Here’s how he gives over the brand to its fans.

Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers.

This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?