Best Practices

According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.

The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released  “Sports Crisis Communications: Cases and Controversy.”

Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.

A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.

Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. Marketers should take these actions to prepare.

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.