Best Practices

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They’re deeply nostalgic for eras they never experienced firsthand. This “historical nostalgia” among Gen Z offers a compelling window into how digital natives creatively engage with the past to meet psychological needs and navigate contemporary challenges—a phenomenon that brands must understand to forge meaningful connections with this generation.

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.

PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event.

The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.