Best Practices

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.

This week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content. 

Where do podcasts reside in the PR pro’s toolbox, and how can one identify the most appropriate pods for a company or client — especially with millions now in production?

Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.

Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.

By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.

Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.  

Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry.