Best Practices
Not If, But When: Data Breaches Threaten Brand Trust
Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.
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Crisis Management
PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”
In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.
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Campaigns
Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch
Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’
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Crisis Management
PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity
Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.
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MarTech
G2, Notion, Deloitte: AI Insights from B2B CMOs at INBOUND
The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.
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Branding/Marketing
PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases
This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.
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Crisis Management
Why Narrative Intelligence and GEO Are Redefining Reputation Risk
Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.
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Crisis Management
PRNEWS Announces 2026 Agency Elite Top 120
PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.
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Digital & Technology
Story Mining: The Essential PR Pro Skill for the AI Era
Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.
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Branding/Marketing
Carhartt’s Marketing Commits to Core Audience of Skilled Laborers
The brand’s new “Made Possible” campaign is “a celebration of hard work and the people who build the world around us,” says Norma Delaney, VP of Global Brand Marketing at Carhartt.
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Branding/Marketing
PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content
In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.