Best Practices
PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.
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Digital & Technology
ChatGPT Demo: Using AI to Pitch Media
Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.
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Campaigns
The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand
The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.
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Sponsorships
12 Brand Experiences at the 2025 Miami Grand Prix
A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.
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Branding/Marketing
How Marketers Can Prepare for Telephone Consumer Protection Act (TCPA) Compliance
Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. Marketers should take these actions to prepare.
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Branding/Marketing
Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach
The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.
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Branding/Marketing
PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.
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Media Relations
Supermarket to Syndication: Media Relations Lessons from CPG and Retail
To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.
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Branding/Marketing
Coach Bill Belichick Is Playing on a New PR Field
In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.
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Digital & Technology
Reconnecting with Journalists Amid AI and Information Overload
It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.
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Media Relations
What Warren Buffett’s Retirement Teaches PR Firms About Enduring Influence
Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.