Best Practices
ManTech, Washington Spirit and Just Ice Tea Make the Case for Brand as a Business Driver
At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.
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Branding/Marketing
PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI’s Reputation Problem Gets a Formal Warning
PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.
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Crisis Management
PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120
The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.
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Media Relations
How to Turn Original Research Into a Newsworthy Story
Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.
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Branding/Marketing
How Genius Builds Brand Campaigns Around Music Fans
Genius VP of Marketing and Creative Strategy discusses how it’s tapping engagement to help brands reach music fans effectively.
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Shopper/Retail
Eos Shares How It Turns Organic Users Into Brand Amplifiers
Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.
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Crisis Management
PR Roundup: Cornell’s Crisis of Trust, Why Health Credibility Isn’t Enough and How Logan Airport Went Viral
PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.
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Media Relations
The White House Press Freeze Exposed a Bigger Question for PR: Who Counts as Media Now?
According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.
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Crisis Management
Before You Hit Send: Making Ethics Part of the Workflow
The PRSA Code of Ethics offers a foundation for communicators for addressing ethical dilemmas long before they become a major problem.
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Campaigns
Inside Parker’s Decision to Ride a LinkedIn ‘Sell Me This Pen’ Wave
When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.
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Crisis Management
PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash’s Rare Admission and What Holiday Shoppers Really Want From Brands
PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.
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