Best Buy Launches Canadian Rewards Program
Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online.
Reward Zone gives members one point for every Canadian dollar they spend at retail or at http://www.BestBuy.ca. Points can be redeemed for reward certificates for future in-store purchases. Members need to make only one Best Buy purchase each calendar year to keep their membership, which is free, and retain their point balance, the company said.
The program also gives members special offers, sweepstakes entries and invitations to members-only sales. Participants also receive pre-sale opportunities for new products, as well as access to company-sponsored entertainment events.
The program is similar to the U.S. version, which launched in 2003 and has more than 24 million members. Canada’s program, which began three weeks before its official Oct. 5 launch, already has more than 80,000 members. By yearend, Best Buy hopes to have 400,000 members, the company said.
Already, members are reaping the rewards. Best Buy recently offered Reward Zone members pre-sale tickets for the UNICEF “United Against Aids” concert in Montreal, featuring Avril Lavigne and Sarah McLachlan.
To support the program, Best Buy is giving away $80,000 in gift cards to drive membership. Each week through Nov. 30, Canadians who register for Reward Zone membership can enter for a chance to win a $10,000 gift card.
Registration is available at http://www.BestBuy.ca/rewardszone. On the site, people earn one entry for each day they play the Get into the Zone online game. Online marketing and in-store signage supports the promotion.
