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Direct Marketing | Print

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Before I Forget

Before I Forget

Posted on November 1, 2006 by Chief Marketer Staff

An upsetting self-revelation: I’ve outlived a surprising number of direct marketers who have been my contemporaries.

I shouldn’t have been surprised, sitting at a lunch table during the recent DMA conference, that some of the younger attendees looked nonplused when a few of us geezers were talking about DM stalwarts who no longer stride the earth.

It bothered me later on. Here were experts, builders of direct marketing legends

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