Basketball Fanatics Get Shot at Coke Zero Spot
Coke Zero is giving college basketball fans a shot at 30-seconds of fame.
The company is out with a contest that offers the winner a chance to star in a TV spot before the tip-off of this year’s NCAA Men’s Basketball Championship game.
Through April 4, the day of the Men’s Final Four, people can log on, the Coke Zero “March Madabase,” a collection of NCAA basketball enthusiasts’ rituals, and upload their most fanatical videos and photos boosting their favorite college team. The winners, who will be integrated into the TV spot, will be chosen by a panel of Coke Zeros judges.
Judges will look for creativity, intensity, unpredictability, passion and authenticity for the “Taste the Madness” spot, which will appear as a prelude to the big game on April 6. The new Coke Zero vignette will be the third in a series that has featured Duke’s Cameron Crazies and Kansas’ “Rock Chalk, Jayhawk.”
“The NCAA basketball fanatics we select for the ‘Taste the Madness’ vignette will stand out through their distinct displays of school spirit and unparalleled fan madness,” said Bill Kelly, senior vice president, Coca-Cola Trademark Brands, Coca-Cola North America.
In March, Coke Zero will select four “Mad Majors,” students with reputations as roundball fanatics on their respective campuses, to represent the brand at the 2009 NCAA Men’s Final Four in Detroit and task them with documenting fan activities and uploading content to the March Madabase.
CBS college basketball studio analyst Seth Davis will help promote the “Taste the Madness” program on air.
