B2B-MARKETING | TECHNOLOGY

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.

Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.

More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.

While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.

Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?

Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.

According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.

Five things B2B marketers can do right now to succeed in a cookieless world.

A five-step approach to strategically master programmatic advertising for B2B audiences.

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here's how brands can ask the right questions to find those partners who can really make a big difference.