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The Importance of Diversity in Marketing Strategy
One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.
One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.
Stein IAS took home best in show honors at the ANA’s B2 Awards ceremony, during the ANA’s Masters of B2B Marketing conference in Chicago.
Can you point to your office walls and declare them a work of art? B2B agency CommCreative can—and they’re not just looking at posters of their own campaign work.
It can be easy for agencies fall back on the saying "the client is always right." You want the client to be happy, so you do things their way. The problem is that it isn't true.
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.
U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!