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TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
How companies can use social platforms to communicate with customers during the pandemic.
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
How your business can support those in need and demonstrate its values during COVID-19.
Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.
B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.
Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.
Lessons learned for B2B marketers to consider when taking an in-person event online.
New and overlooked social media features for B2B marketers to consider.
Six ways brands can communicate effectively to customers.