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Salesforce Customer Data Platform Set to Launch in October
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Here are the five most popular B2B marketing stories for the first half of 2020.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.