B2B-MARKETING | ACQUISITION

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.

The CM200, the industry's comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.

It's here: the marketing industry's only annual showcase of outstanding female marketers who are leading their teams and their families.