Award Categories
Best Overall Promotion Tamiflu Launch, Momentum for Roche
Best Multidiscipline Campaign Winner: Refresh the Roll, In-house for Nabisco, Inc. – Can You Resist?, Frankel for Frito-Lay
– Baby Bonus Savings Club, Mars Advertising for Farmer Jack Supermarkets
Best Use of Advertising Winner: Golf Dream House, Momentum for Buick – Dare to Stay Pure, 141 Integrated Communications for Allied Domecq
Best Use of Direct Marketing Winner: Camp Jeep, FCB Worldwide/1-2-1 Marketing for DaimlerChrysler – Operation K-9000, The Botsford Group for Cryovac
– Virtual Install, The Launch Group for Quantum
Most Innovative Communication Strategy Winner: Tamiflu Launch, Momentum for Roche – Uncle Sam Operation Cows on Parade, Flair Communications for Dairy Farmers of America
– Celebrate the Century Express, In-house for U.S. Postal Service
Best Use of New Media Winner: Online Racing Auction, In-house for Valvoline Co. – Smell-O-Vision, In-house for Nickelodeon
– Juicy Fruit Scavenger Hunt, Promotions.com for Wm. Wrigley Jr. Co.
Most Effective Long-Term Campaign Winner: Celebrate the Century Express, In-house for U.S. Postal Service – Rock Star, Beyond DDB for United States Gypsum
– Miss Chiquita Summer Fun, The Botsford Group for Chiquita Fresh North America
Best Activity Generating Brand Awareness/Trial Winner: Launch of Blue, Momentum for American Express – IBM Store, Einson Freeman for IBM
– Kissmobile Tour 1999, Marketing Werks for Hershey Foods
Best Activity Generating Brand Volume Winner: Vote for Your Favorite Donut, Flair Communications for Dunkin’ Donuts – Austin Powers Groovy Giveaway, Communicator for Nabisco, Inc.
– Refresh the Roll, In-house for Nabisco, Inc.
Best Activity Generating Brand Loyalty Winner: Camp Jeep, FCB Worldwide/1-2-1 Marketing for DaimlerChrysler – Kissmobile Tour 1999, Marketing Werks for Hershey Foods
– Beauty on the Move, In-house for Sara Lee Branded Apparel
Best Business-to-Business Campaign Winner: Boise High, Momentum for Boise Cascade Office Products – Windows 2000 Launch, Momentum for Microsoft Corp.
– FSI Council Awareness, FCB Worldwide for FSI Council
Best Account-Specific Retail Campaign Winner: Intergalactic Encounter, In-house for Saban Entertainment – Wal-Mart Veterans Day, Idea Connections for Eastman Kodak Co.
– Pre-paid Phonecard Launch, DVC Group for AT&T
Best Dealer/Sales Force Activity Winner: Spice Island World Flavors Introduction, WatersMolitor for Tone Brothers – Cleared for Take-Off, McCracken Brooks Maier for Washington Mutual
– Global Quest for Success, Impiric for Citibank
Best Idea or Concept Winner: Can You Resist?, Frankel for Frito-Lay – Intergalactic Encounter, In-house for Saban Entertainment
– Boise High, Momentum for Boise Cascade Office Products
Best Art Direction Winner: Jordan to the Max, Beyond DDB for Giant Screen Sports – Camp Jeep, FCB Worldwide/1-2-1 Marketing for DaimlerChrysler
– Uncle Sam Operation Cows on Parade, Flair Communications for Dairy Farmers of America
Best Copywriting Winner: Camp Jeep, FCB Worldwide/1-2-1 Marketing for DaimlerChrysler – Uncle Sam Operation Cows on Parade, Flair Communications for Dairy Farmers of America
