More than 6,000 auto dealers are expected to participate in a joint promotion with the upcoming Disney-Pixar film “Cars.” Under the terms of the campaign, participating dealers send out direct mail letters offering two free tickets to “Cars” to vehicle prospects who visit showrooms. The letters are customized with the dealer’s name and address on them.
The solicitations consist of a tri-folded letter mailed in a window envelope, according to Intelligent Direct Marketing president Jeff Garcia. Intelligent Direct Marketing designed the program, and will work with list vendors
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