webdesign
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cookies
20 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay
The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here’s what they had to say.
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Cynopsis: Esports
Cynopsis Esports 4/25/24: Embracer plans to split; Fortnite feature courts controversy; Alliane rebrands
Thursday April 25, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Gaming conglomerate Embracer Group plans to split into three entities as part of its ongoing course-correction, the company announced this week. Embracer, which noted the plan is still not set in stone, plans to spin off both tabletop […]
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Marketers
Ibotta Crosses The IPO Finish Line – Now The Real Work Begins
Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. It was founded as a cashback app that earned a living on the value of customer receipts. And its evolution since then is emblematic of the industry’s overall transition from […]
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B-to-B Events
Winners Unveiled: The 2024 Ex Awards
The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program.
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Behind the News
What is the CJPA, and How Will it Affect News Publishers?
The California Journalism Preservation Act (CJPA) aims to shake up online big tech operations. Under current regulations, these platforms are only required to submit terms of service reports occasionally. But if this bill passes, they’ll have to cough up monthly or quarterly cash to digital journalism providers proportional to how much advertising money they rake in.
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Branding/Marketing
Detroit’s Renaissance: Rebranding a Reputation
Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.
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Online Advertising
Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
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Tech & AI
How advanced analytics can drive unparalleled customer connection and conversion
Quantzig has unveiled a riveting case study showcasing the transformative power of advanced marketing analytics in the retail industry. By unraveling consumer behavior intricacies, the UK-based retail company tailored hyper-personalized marketing campaigns, leading to unparalleled levels of customer connection and conversion. Moreover, with optimized marketing spend and dynamic pricing strategies fueled by Quantzig’s analytics expertise, […]
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Inside the Buy Side
Yahoo Elevates CTV Advertising: Unveils Dynamic Identity Solutions and Politics Partnerships
Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP’s upcoming developments will prioritize measurement. But before diving into that, let’s explore how Yahoo’s Identity Solutions are expanding into CTV.
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Marketers
Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]
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