webdesign, Author at Chief Marketer

The Untold ROI of Investing in Women’s Sports

2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball. As the spotlight intensifies on women’s sports, […]

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Programming

Hollywood & Mind Bridges Fame, Mental Health Gap

With the emphasis on mental health growing in the entertainment, TV and music industries over the past few years, Cathy Applefeld Olson saw a need for a collective space to share best practices and formed the organization Hollywood & Mind.

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Ulta grows its loyalty program 5%

Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week. Cosmetics brand Ulta reported that it had more than 44 million active customers in its loyalty program Ulta Beauty Rewards in its fiscal second quarter ended Aug. 3. This is a 5% increase over last […]

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B-to-C Events

Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours

College campuses have always served as fertile grounds for brand engagement with highly concentrated and centralized young consumers and plenty of real estate to choose from. But today, they’re also fueling commerce on the go and social media content, while inspiring brands to test clever, tour-ready experiential activations. Whether they have a new membership program […]

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B-to-C Events

From Fyre Festival II to Project Pabst’s Return: The Season’s Music Festival Headlines

The summer music festival season is coming to a close, and it was as eventful as ever. In the midst of all the collective Chappell Roan love (H-O-T-T-O-G-O, anyone?) and Usher’s headlining of Essence Fest in celebration of the 20th anniversary of his “Confessions” album, experiential brands were busy making their festival debuts, leaning into […]

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B-to-C Events

Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert

Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop to a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took […]

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Cynsiders

5 Tips for Thriving in the World of TV Distribution

In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in […]

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Cynsiders

How Brands Can Engage Teens on Streaming

Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]

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Programming

Emotional Learning, Music Star in Disney Jr. Series

This fall, toddlers and parents will step into the world of “Kindergarten: The Musical,” Disney Jr.’s new preschool musical series.

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Media Relations

Reimagining Newsjacking for a New Era of Journalism and Media Relations

In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.

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