webdesign
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B-to-C Events
Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert
Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop to a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took […]
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Cynsiders
5 Tips for Thriving in the World of TV Distribution
In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in […]
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Cynsiders
How Brands Can Engage Teens on Streaming
Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]
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Programming
Emotional Learning, Music Star in Disney Jr. Series
This fall, toddlers and parents will step into the world of “Kindergarten: The Musical,” Disney Jr.’s new preschool musical series.
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Media Relations
Reimagining Newsjacking for a New Era of Journalism and Media Relations
In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.
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B-to-C Events
The Brief: Car-grown Diamonds and Disco Dance Parties
This week’s hot takes on hot topics in experiential marketing cover disco ball dance parties, car-grown diamonds and Mountain Dew Time.
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B-to-B Events
Design Inspiration: 10 A/V Ideas for Your Next Event or Experience
Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which, side note, MGM Resorts International studied extensively as it developed its Stay Well Meetings program), a/v elements within experiences create […]
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Cynsiders
OOH: Brighter and Smarter
The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing at […]
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CTV Roundup
This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry.
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Tech & AI
How Nalgene rebounded after a martech flop
Water bottle brand Nalgene needed to upgrade its digital asset management system for its thousands of product images. The brand was using a system it built on content management system WordPress to manage its assets, said Eric Hansen, Nalgene’s director of marketing. The system was functional and effective but it “wasn’t great,” for the scale of […]