webdesign, Author at Chief Marketer

5 Tips for Thriving in the World of TV Distribution

In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in […]

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Cynsiders

How Brands Can Engage Teens on Streaming

Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]

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Programming

Emotional Learning, Music Star in Disney Jr. Series

This fall, toddlers and parents will step into the world of “Kindergarten: The Musical,” Disney Jr.’s new preschool musical series.

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Media Relations

Reimagining Newsjacking for a New Era of Journalism and Media Relations

In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.

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B-to-C Events

The Brief: Car-grown Diamonds and Disco Dance Parties

This week’s hot takes on hot topics in experiential marketing cover disco ball dance parties, car-grown diamonds and Mountain Dew Time.

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B-to-B Events

Design Inspiration: 10 A/V Ideas for Your Next Event or Experience

Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which, side note, MGM Resorts International studied extensively as it developed its Stay Well Meetings program), a/v elements within experiences create […]

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Cynsiders

OOH: Brighter and Smarter

The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing at […]

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CTV Roundup

This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency

Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry.

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Tech & AI

How Nalgene rebounded after a martech flop

Water bottle brand Nalgene needed to upgrade its digital asset management system for its thousands of product images. The brand was using a system it built on content management system WordPress to manage its assets, said Eric Hansen, Nalgene’s director of marketing. The system was functional and effective but it “wasn’t great,” for the scale of […]

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B-to-C Events

It’s the Summer of School Buses: Insights and Tips Around This Trending Tour Vehicle

School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along […]

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