webdesign, Author at Chief Marketer

Google Says It Won’t Deprecate Cookies In Chrome After All (?!)

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […]

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Q&A: U.S. Polo Assn. CEO grows brand with Olympic event

J. Michael Prince, CEO of the official apparel brand of the United States Polo Association, sits down with Multichannel Marketer to discuss event marketing and how it plans to use organic content to drive a 20% lift during the 2024 Olympic Games. The 2024 Olympics will have a tremendous impact on the U.S. Polo Assn. […]

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Trendwatch

Etsy’s new marketing campaign highlights its handmade vision

Etsy debuted a new marketing campaign this July that advertises the marketplace’s foundation and commitment to being an online store for handmade goods. The campaign includes videos of sellers creating unique products by hand. One advertisement features a robotic arm at the start that is broken at the end of the video. “Recently, […]

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Marketers

Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud

In January, the Chrome browser removed third-party cookies for 1% of users to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, which began seeing IDs – what appeared to be third-party cookies on Chrome – used to propagate what should have been […]

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B-to-C Events

The Brief: Zenless Zones and Mega Mitts

This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts.

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Online Advertising

Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum.

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Data-Driven Thinking

Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy

During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […]

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Trade Shows

Three Ways SEGA’s Booth at Anime Expo 2024 Solved for Superfans

As Japanese anime culture sweeps North America, Anime Expo has experienced a meteoric rise, this year attracting an estimated 390,000 fans of anime art, movies, games and products to the event, July 4-7, at the Los Angeles Convention Center. For SEGA and its subsidiary, ATLUS, as well as many exhibitors on the showfloor, ensuring that […]

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Trade Shows

What’s Trending in Trade Show Exhibit Design in 2024

As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that […]

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Trendwatch

Inflation squeezes back-to-school spending

Most shoppers plan to spend less this year for back-to-school purchases as they struggle with personal finances, according to Deloitte’s 17th annual back-to-school survey. The consulting firm surveyed 1,198 U.S. parents of school-aged children in May 2024. Back-to-school spending per child, by income bracket Deloitte estimates that shoppers will spend $586 per child for […]

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