webdesign
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CES 2025
BMW ‘Shrinks’ Product Experts (and Tim Meadows) in its CES 2025 Experience
The façade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did. The talk of the show this year, the experience at the Las Vegas Convention […]
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CES 2025
Q&A: 10 Minutes with Amelia Hay of AARP Innovation Labs on the Floor at CES 2025
AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market. The sprawling dual exhibit featured emerging technologies from 24 startups on one side […]
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CES 2025
CES 2025: Newcomers, Block Parties and Heroes on the Show Floor
First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]
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CES 2025
29 Questions at the Panasonic CES 2025 Experience
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? 🎤✨ We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look that’s part insight, […]
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CES 2025
New Event Technology Unveiled at CES 2025: Introducing XtendLive
Easy to use. Simple to set up. Deep data and analytics. We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. More from CES 2025: […]
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B-to-C Events
How to Create a Micro-experience: Four Tips from Nespresso
When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café last month, the footprint may have been small, but the feat was not.
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Online Advertising
The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”
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Cynsiders
The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball. As the spotlight intensifies on women’s sports, […]
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Programming
Hollywood & Mind Bridges Fame, Mental Health Gap
With the emphasis on mental health growing in the entertainment, TV and music industries over the past few years, Cathy Applefeld Olson saw a need for a collective space to share best practices and formed the organization Hollywood & Mind.
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B-to-C Events
Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours
College campuses have always served as fertile grounds for brand engagement with highly concentrated and centralized young consumers and plenty of real estate to choose from. But today, they’re also fueling commerce on the go and social media content, while inspiring brands to test clever, tour-ready experiential activations. Whether they have a new membership program […]
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