Chief Marketer Staff, Author at Chief Marketer

Digital

Voice Search and SEO

Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.

Acquisition

Video and B2B Lead Gen Success

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.

Digital

2015 Digital Marketing Budgets to Increase

According to new research from Gartner, digital marketing budgets are expected to receive a 15 percent boost in 2015.

Agencies

Cyber Monday and Mobile Transactions

New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales.

Agencies

The New Era of Social Marketing

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.

Email

Email Tricks to Boost Holiday Conversions

Take a peek at these email marketing tips that can help create emails that capture customers’ attention, receive a high open-rate and produce conversions for your business.

Agencies

Bringing Location and Weather Together

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

Agencies

Subway’s New In-Store Mobile Pay Solution

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.