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Chief Marketer Staff

  • Agencies

    Old Spaghetti Factory Gets Local With Social

    The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.

  • Agencies

    Reviews Help Friskies SEO Performance

    Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result.

  • Digital

    Video and B2B Lead Gen

    Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.

  • Agencies

    Online Marketing for Millenials

    Making sure your online marketing efforts are hitting the mark with Millenials is an increasingly important consideration, as these consumers are often the most digitally connected.

  • Social

    What’s Hot in Social Marketing

    Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?

  • Social

    Black Friday and Social Campaigns

    A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.

  • Digital

    Dun & Bradstreet’s Digital Transformation

    Dun & Bradstreet has successfully navigated a transformation to the digital marketing realm, and cmo Rishi Dave explains how they did it in this informative Q&A.

  • Mobile

    2015 Mobile Trends to Watch

    Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.

  • Agencies

    100% Pure’s Predictive Success

    Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.

  • Agencies

    Bollman Hat Co. & Cloud-Based Optimization

    Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.