Chief Marketer Staff, Author at Chief Marketer

Inside the 2015 Marketing Tech Landscape

Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.

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Super Bowl Round-Up: GoDaddy’s Misstep, Mercedes Cuts Loose

We’re just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff–Super Bowl marketing campaigns!

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Viral Share Goes Wild on Facebook

Viral share is a marketer’s dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.

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SAP Tech on Display at the Super Bowl

SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.

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Six Gold Winning Big Ideas

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.

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What’s On Tap for Marketers in 2015

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

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Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot

This week’s Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria’s Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday.

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Super Bowl Round-Up: Lexus’ Music Video, Bud Light & Pac-Man

Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Check out this week’s latest headlines here.

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Super Bowl Round-Up: Carnival Takes the Plunge, Doritos Ready to Crash

Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.

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Marketers Embracing Data-Driven Practices

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.