Chief Marketer Staff
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Pioneer Electronics Ad Design Obscures Product News, Says Maven
Even though texting is in vogue, young ad designers tend to shy away from words for some reason. This Pioneer ad is one such example.
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Agencies
Qwest Uses Mail to Sell B-to-B Online Service
Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.
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You Can Quote Them…Well, More or Less
Looking back in history, one can wonder how successful certain events would have been if the principals had picked up advertising speak.
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Email
E-mail Population is Aging: Survey
A recent Pew serveysays 74% of all Web users overage 64 user e-mail. It is the most popular online activity for this group.
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Report: Marketers Place Priority on Nurturing Existing Customers
Nuts and bolts issues like customer satisfaction and retention top marketers’ list of concerns. Worrying about the long tail is a thing of the past.
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Agencies
Sonic Sees Success With Mobile Marketing Test
Drive-in restaurant chain Sonic may be doing more text message marketing after a succcessful test last fall. The trial drew a 3% response.
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Understanding Trademark Law for Promotion Campaigns
Crucial questions about trademarks in promotional campaigns
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Agencies
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.