Chief Marketer Staff

• Agencies

  Bank Mailing Promotes Anti-Fraud Product

  This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses

• Agencies

  Digital Body Language

  The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business

• Tip Sheet/Direct Mail April/May 2009

  THE MAGNIFICENT SEVEN When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing

• Agencies

  The Magnificient Seven: Tips for Direct Mail Success

  When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing campaigns

• Tip Sheet/Retail Marketing April/May 2009

  EYE ON THE CUSTOMER If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership

• Social

  Twitter Gets Real for B-to-B Marketing

  Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities

• Agencies

  Mobile: Did You Know….Web Access is Up?

  Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide

• Agencies

  Carnival and Bank of America Go Mobile in Promos

  Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five

• Drummer Pulls Off Best Net Marketing Promo Ever

  Journeyman session drummer Josh Freese has just finished what was arguably the most creative promotion of online content in Internet history

• Agencies

  Stupid Academia Watch: An Online Ad Implosion? Pshaw!!

  What the heck are they teaching at Wharton these days? We sure better hope a recent guest column on TechCrunch by Eric Clemons is not a representative example