Chief Marketer Staff

• Agencies

  Author Wins Cheerios Contest, Book Tucked in 1.5 Million Packages

  A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios

• Mobile

  One in Three Smartphone Owners Acts on Mobile Ads: Study

  More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research

• PepsiCo, Bowling Center Pair up for Earnhardt Racing Promo

  PepsiCo brand Amp Energy is teaming up with a bowling-lane trade association to offer bowlers the chance to drop the flag when racer Dale Earnhardt Jr. qualifies for the Amp Energy 500 race this November

• News Briefs

  UNILEVER: said yesterday that it plans to buy Baltimor Holding ZAO’s sauces business, the leading ketchup business in Russia. The deal would further strengthen Unilever’s existing dressings portfolio and competitive position in Russia, one of its priority countries

• Agencies

  Evercel Acquires Slipcover DM Firm

  Evercel, Inc. has purchased the assets of Stretch and Cover (S&C), Inc., a direct marketer of slipcovers.

• IAC Takes First-Quarter Loss

  IAC, which runs a variety of Internet businesses, took a $28.4 million loss during first-quarter 2009, compared with $52.8 million in net income during first-quarter 2008. The company

• Listline e-Newsletter 4/29

  More than 183,112 individuals sourced from different vehicles identified themselves as electronic games enthusiasts

• Net is Newspapers’ Best Opportunity Yet: Digital Survey

  Though this would seem to be the worst time in the newspaper industry’s history, the Internet presents it with its best opportunity to date

• Chinese Search Engine Firm Sees Profit, Revenue Gains

  Baidu, a Chinese-language search provider, generated the equivalent of $118.6 million during first-quarter 2009, up 41% from first-quarter 2008’s level.

• Marketing Success “Boyles” Down to the Basics

  Here’s a list of 7 tips that are sure to make your next e-communication more relevant, simple and ultimately more effective