Chief Marketer Staff, Author at Chief Marketer

The NBA Picks up Diageo Brands in Multiyear Sponsorship Deal

eo has inked a sponsorship deal to be a key player within the National Basketball Association as its exclusive spirits partner.

Mobile

Get the Biggest Bang From Your Native Advertising Buck

Are brands really maximizing their investments in native advertising? Here’s 4 best practices.

Social

A Bucket Load of Tips to Promote Content Sharing

30 tips to help marketers increase fans and followers through content sharing.

Social

Facebook Outlines the Art of Reeling in Customers: Infographic

Justin Lafferty (InsideFacebook) This infographic, created from the Facebook app, Post Planner, lays out a roadmap (in this case a fishing expedition) for marketers on how to increase your Facebook fan base. Tips include understanding who your fans are, what you as a business person should be doing and how to catch the big ones!

Bacardi Shuns Social Drinking Marketing in Favor of its Tumultuous History

Bacardi is out with a daring campaign, “Untamable,” that plays on its tumultuous history versus the typical social drinking occasions.

Digital

Don’t Chase One Single Keyword—Even if Your Client Wants You To

This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.