Articles by Chief Marketer Staff

Creating a Successful Second-Screen Experience

March 2, 2015 |  by David Saef

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

5 Reasons Marketers Must Start Curating Content Today

March 2, 2015 |  by Christian Jorg

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

Healthy is the New Green: The Rise of Healthy Brands

February 27, 2015 |  by Alexandra von Plato

Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

Putting a Face on Anonymous Data

February 27, 2015 |  by Naras Eechambadi

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

2015 Oscars Round-Up

February 26, 2015 |  by Chief Marketer Staff

While the Super Bowl had brands spending megabucks to get their messages in front the year's biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic.

The Changing Face of User Generated Content

February 25, 2015 |  by Dan Kimball

Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC

Free Webinar: Avoiding Webinar Pitfalls

February 25, 2015 |  by Chief Marketer Staff

Webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them" on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars." on Wednesday, March…

4 Tools to Remove Fake Followers

February 24, 2015 |  by Lisa Karl (SocialMediaExaminer)

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here's 4 tools to find and remove fakers.

Do you Rely on Gut Instinct Over ROI?

February 24, 2015 |  by Chief Marketer Staff

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

Can Ad Blockers Change Our Online Experience?

February 22, 2015 |  by Zach Schapira

How will the growth of ad blocker software affect the digital advertising industry?