Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
In an ever-evolving cyber security climate where there's a new breach almost every day, brands are fighting to protect the integrity of their brand.
The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.
Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.
Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.
In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.
t. Patrick's Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here's a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.
Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.
